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Ben Wright’s Broadway Project Launches!

Kim Lannou

I am happy to announce yesterday we successfully launched the website for Ben Wright’s Broadway Project. As a former Broadway star, Ben Wright sought out our services to create an online presence for the Broadway Project—a national talent search inviting individuals to audition for an opportunity to perform in a NYC Showcase for Broadway industry professionals. After initial consultation, planning and logo development, we moved forward with the site build within a content management system. While developing the site, the Wright family did an amazing job of social media marketing by creating and updating a Facebook Fan page and spreading the word. After a short month, they already have over 2,000 fans! Not only does this site allow for individuals to participate in auditioning, it also allows for participation in online coaching. Complete with a unique look and layout for each page, the client is pleased with the end result and is looking forward to building the buzz and watching the Ben Wright’s Broadway Project grow!