New faces online
Are you trying to market to an older audience and aren’t sure the best way to reach them? Well the Internet might be your best option. According to a study by Pew Internet and American Life Project, increasing percentages of older American are now online and doing more once they get there. The largest increase in internet use since 2005 was seen in the 70 to 75 age group, now more than 45% of that group is online – compared to only 26% in ’05.
This huge increase means great things to marketers. With the increasing number of senior targeted websites, reaching the 65+ market is easier than ever before. These older Americans are not just sending email, they are downloading videos, shopping and researching health information.
Additionally, Generation X is age group most likely to bank, shop and buy online. This leaves teens and Generation Y as the most likely to seek entertainment online, including gaming, videos and virtual worlds.
This data only proves that the internet is not just a medium to reach young Americans, it is a valid media source for all generations.
Check out the entire report from Pew Internet and American Life Project.
Tags: internet marketing, marketing
May 28th, 2011 at 8:31 am
I simply had to say thanks again. I am not sure the things I could possibly have achieved without the type of tips revealed by you concerning this concern. It actually was the traumatic circumstance in my circumstances, but finding out the very well-written manner you solved the issue took me to cry for gladness. Now i am thankful for this guidance and as well , pray you really know what a great job that you are putting in educating other individuals with the aid of your webpage. I am sure you have never got to know any of us.