We recently launched the redesigned Educational Record Center website. Since 1971, the Educational Record Center has specialized in supplying schools, libraries, day care centers and individuals with the best children’s media available. As a long time client of Sage Island, our goal was to provide an updated look and feel while also improving the online user experience.

By utilizing the same database with an updated organization, visitors can now search and browse products in a much more intuitive manner. Visitors to the site can browse through products based on Media Type or through the standard site search. Interior pages also include many more products per page and allow for filtering and sorting, improving customer experience.

The ongoing goal for this website is to improve customer conversion rates while building and retaining a strong customer base. The new site, coupled with ongoing search engine optimization and a Google AdWords campaign, will serve as a measurable and long-lasting business tool.

Previous ERC Kids Website

Redesigned Website

Tags: website redesign, websites