We are excited to let all our Sage fans know that Fells Point Surf Co. has launched! This site, built in ASPDotNetStorefront, allows the client great control in editing content on topic pages, managing products/categories, as well as managing online sales through automatic Credit Card processing. In addition to the cool storefront features such as a wish list, coupon codes and gift cards; this site also features a WordPress blog which automatically feeds their Facebook page, as well as an Email Newsletter sign up, which automatically opts email addresses in their email system Constant Contact. When you get a chance, be sure to drop by and leave them a note on their blog!

We’re looking for a motivated, creative and analytic thinker with excellent communication and leadership skills to join the Traffic and Search Strategy team in our Wilmington, North Carolina office.

As a Search Engine Marketing (SEM) Specialist, your responsibilities will be to design, develop and implement PPC campaigns on major search engines including Google, Yahoo!, Bing, etc.

The SEM Specialist will also work with Account Executives, Graphic Designers, Programmers, and other team members to drive paid search engine traffic success and will be charged with establishing best practices on optimization of a variety of different PPC campaigns for a variety of unique customers. Additionally, you will be responsible for developing and implementing keyword strategies, including working with business owners to understand their specific PPC needs and developing strategies, plans, and campaigns accordingly.

The SEM Specialist will also work with developers to evolve in-house SEM tracking and reporting tools and keep current on SEM developments within the industry.

Responsibilities
* Create, manage and optimize PPC campaigns in support of business goals for Sage Island customers.
* Continuously review and optimize PPC campaigns, including thorough analysis of profitability of campaigns, keyword lists, landing page quality, downstream feedback of lead and traffic quality, etc.
* Serve as internal search expert to ensure best practices are shared and leveraged by all groups.
* Continuously improve tracking, reporting and profitability of the SEM efforts.
* Analyze and translate quantitative and qualitative data from web analytics tool into actionable SEM plans
* Research and develop best practices to identify new market opportunities and maximize program profits with improved paid campaign performance and organic rankings

Skills
* Knowledge and experience with the creation, management, and optimization of PPC campaigns
* Experience with PPC campaign management and optimization tools
* A quantitative approach to traffic measurement and experience with collecting and interpreting site visitor statistics
* Experience using Microsoft Office programs (Excel, Word, etc.)
* Must be detail-oriented with excellent analytical and problem-solving skills
* Strong written and verbal communication skills a must
* Ability to work individually on a project or in a team environment
* Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and take on more responsibility.

Qualifications/Requirements
* 1 – 3 years experience in marketing
* Bachelors degree, preferred Marketing, Journalism, English, Communications

Full-time with benefits package. Send us a cover letter and resume. Specify Marketing Specialist in subject line to jobs@sageisland.com.

Not only are we avid supporters of Chic-fil-A, being a marketing agency we are huge fans of fabulous marketing ideas–and Chic-Fil-A has done it again! Honoring the unofficial, yet nationally recognized Cow Appreciation Day, today if you dress up like a cow you get a FREE meal!

Well, the Sage team, or should I say “Cow Crew”, couldn’t pass this opportunity up! Taking a moment to create our best last minute cow costumes, we attached spots, ears, noses and tails to ourselves and entered the CFA as proud as ever for lunch. The Wilmington herd of cows was all present, and Chic-fil-A did a fabulous job promoting this event. Complete with balloons, magicians, the CFA cow, spin the wheel coupons and much more, we at Sage Island feel this marketing tactic was a success and brought in a tremendous amount of foot traffic! Great job and thank you CFA! Always a pleasure to participate in the food, festivities and fun!