We recently revamped WB LiveSurf’s website to have a fresh new look and some new features for all to enjoy. Some of the many changes accomplished are:

• Built in HTML5/CSS3
• Removed the login so viewers can now peruse all pages of the site
• A new larger 1080 HD view of the Live Cam which is now Iphone, Ipad, Droid and Blackberry compatible
• Additional Ad spaces created and managed by Absolute Banner Ad Manager
• New weather modules displaying live weather information on every page
• Larger view of the daily photos
• Tabular view of both WB LiveSurf news and Surfline News

Lower Cape Fear Hospice and Life Care Center is a great example of a client that takes the initiative to constantly keep their site updated and fresh with new content, new pages and periodically new look and feel. The new site was developed in 2008 and since then we continue to periodically perform work on the site.

Recently, we were contacted to make minor changes to the look and feel of the website to better match their new marketing materials. Their new marketing materials now include a new logo and some ‘tree leaves’ scattered in the background. To help mimic this look, we did just that on the website. They are also really involved in their social media so we additionally added graphics to promote Twitter, Facebook and their recently developed WordPress blog. You can see below how minor cosmetic changes, though simple, are enough to make a difference to the viewer, ensuring the site’s content and look remain fresh and updated.

2008 Site

2011 Site

While making changes throughout the site, we also transformed the previous Foundation section of the website, into its own ‘mini-site’ complete with a unique design skin (background/look) to make it obvious you are jumping into a new section of the site. Now, when clicking on ‘foundation’ in the primary navigation, you still remain within the site’s domain, but are taken to a section of the site with its own look and feel, dynamic left menu. Another fun thing we did to update the site was to utilize Flickr for the photo gallery, allowing the client the ability to add albums (sets) to Flickr and embed these into the site for ease of viewing and management.

Foundation Section

In early 2011 we were tasked with the challenge to rebuild both SeaDek.com & SeaDekStore.com into one seamless, streamlined website. Today I’m pleased to announce we have successfully completed this project and you can view the new and improved site here.

Built in both ASPDotNetStorefront and WordPress, this site is a beast in itself and includes a wide range of functionality:

• The Home page features a rotating JavaScript, Embedded YouTube video, Blog Feed, Flickr Feed and a Constant Contact Email Opt-in
• The Products section of the site is custom per product category and some product categories include multiple price changing drop down options. Each product contains a Facebook Like and Addthis Share, as well as an overview, installation instructions, features, color options, photos, videos and return policy.
• The Photos section of the site includes a Flickr Embedded thumbnail view of photos in the WordPress platform. It brings up a neat lightbox/ajax when clicking to enlarge the thumbnail.
• The Videos section of the site utilizes a third party tool allowing us to dynamically feed in videos uploaded to SeaDek’s YouTube channel.
• The News section of the site is a WordPress Blog. We imported old posts (3 year’s worth) from client’s old blog (previously Blogger) into WordPress, and skinned this blog to look like the new website.
• The site’s storefront is fully manageable and integrates with a UPS account for shipping calculations

We all came together as a team to make this site possible and it was such a joy working with SeaDek! Overall the client is very pleased with the results thus far and has hit the ground running in editing the site and keeping content and product information up to date. Be sure to check out the new site when you get a chance!

New Site:

Original Site:

Sage Island is known for their edgy, innovative websites, and while we love creating websites for any industry, recently what was REALLY exciting was developing a mobile site property search for Century 21 Sweyer & Associates.

Now that everyone has smart phones these days, having a mobile site (not to be confused with a mobile friendly site), is crucial. Seeing how Century 21 is in the real estate industry, it was very important to the client to include a mobile site focusing on the property search. Now, instead of accessing the full site on a smart phone, we jump right into what people want to access: the property search–complete with search options, summary pages and detail pages.

Check out the mobile property search with your smart phone! Keep in mind you will only be redirected to this search if using a smart phone.

Below is a fun, parody of ‘Twas the Night Before Christmas, written in Sage Island jargon! Enjoy and happy holidays!

‘Twas the night before a site launch, when all through Sage,
The whole production team was working in quite the rage.
The site was designed, and built with care,
In hopes to drive many business leads there.

The meta data was nestled, all snug in the right spot.
While visions of qualified traffic danced as a marketing thought.
And the SEM team had on their thinking caps,
Of just how to bring in qualified traffic, and not traffic crap.

When out in the hosting department arose such a clatter,
The whole team sprang from their chairs to see what was the matter.
Away to Stuart and Brandon they flew in a flash,
Only to find out the server had temporarily crashed.

Not to worry, we were told, it will be fixed A-S-A-P.
Then the site was back up, and everyone jumped with glee!
When, what to our marketing eyes do we see,
But an awesome launched site, functional with J-Query.

Built in a content management system, so lively and slick,
We knew at the moment, our marketing skills did the trick!
More rapid than eagles, the qualified traffic then came,
And Google analytics was tracking, calling keywords by name!

Now Conversions! Now Pageviews! Now Bounce Rate! Now Unique Visits!
On Referring Sites! On Traffic Sources! On Time on Site! And on New Visits!
To the top of organic search! To the top of the search wall!
Now, convert away! Convert away! Convert away all!

And then, in a twinkling moment, we read from our stats,
Our hard work paid off and we were due a “congrats!”.
For the site was truly a success, increasing that ROI,
The client was pleased (and we were, too—we won’t lie).

And we smiled proudly, but went straight back to work.
We filled out our timesheets, then turned with a jerk–
We heard the phone ring, a potentially new client we hear…
Another project to start, with a deadline so near!

So we sprang to our computers, and to our team gave a whistle,
And away we all worked like the down of a thistle.
And you’ll hear us exclaim, as we dove into our new, fun, project task,
“Thank you for your business. If you ever need marketing services, you need to just ask!’

Check out these print graphics we did a few weeks ago for MCO Transport! They needed a quick turn-around for graphics for an upcoming trade show and we delivered! What do you think? They all nicely match the look and feel of the recently revamped website.

Retractable Banner:

Print Brochure:

What does a site ‘reskin’, database driven product display, part number converter, engaging social news tool (blog), tradeshow graphic and a catalog revamp all have in common? Well…LinkTech of course!

Being a long time customer of Sage Island, over the years LinkTech has sought out our design services for both the website and print pieces, as well as our custom programming and internet marketing services. As each year unfolds, we are honored to work with the team at LinkTech to constantly update the website and marketing materials, and proudly this year we took a big step and made some major changes across the board:

Site Reskin:
It was time for a new look! Keeping in line with existing branding, our team came up with a new design that softens the color palette of LinkTech and modernizes the overall look, while not drastically changing the brand recognition.

Database Driven Product Display/Part Number Converter:
When the site first launched a couple years ago, each product was manually entered into the website, which was perfect for then—but over the years LinkTech has expanded products due to rapid growth of new customer orders (read more here on this growth) and therefore needed a simpler solution in keeping products updated on the website and therefore we custom programmed a database for product display.

With all that data already in a database, we then took it a step further and programmed a Part Number Converter where you can enter the competitor’s part number and it will display the LinkTech’s compatible part. You can test it out by entering the competitor’s part: PMC1002.

Engaging Social News Tool (Blog):
With so many changes taking place in LinkTech, we all determined it was time to promote, boast and spread the great news and to do so we created a blog. This blog feeds up to 5 of the latest post to the home page of the website and is skinned to visually match the look and feel of the website for a seamless transition from website to blog platforms.

Tradeshow Graphic:
To gear up for the tradeshows, we created a banner stand that parallels the site and catalog’s new look and feel.

Catalog Revamp:
The 2011 revamp of the catalog was a biggie including a ton of new products, new cover and new technical pages for each product series. The catalog grew from 19 pages to 36!