Recently there has been a backlash in the SEO industry against what is deemed to be a non-scientific approach when it comes to SEO testing or collecting statistical data. Some people argue that you have to treat SEO as part of computer science and be very strict about it. Following this logic you are basically forbidden to do any SEO testing yourself unless you have some actual scientists doing the research.

While I am not sure why some people attempt to push in this direction I can only say it won’t work. SEO is a craft not a science. First off there are far too many variables to determine in SEO to be able to treat it scientifically. Also, if anything, SEO would have to be a social science as most things in SEO depend on human behavior. People writing algorithms, people linking, people creating content.

Read more at http://seo2.0.onreact.com/seo-is-a-craft-not-a-science

Congratulations to Thompson, Price, Scott, Adams & Co for the launch of their new website!  The local accounting firm redesigned their existing site with a fresh look and feel utilizing DotNetNuke.  The site provides an overview of services offered and the accountants in the firm, while providing an easy way for potential customers to contact Thompson, Price, Scott, Adams & Co.

We arehappy to announce that Lazzari Construction’s new website just launched!  The project was a complete redesign of the company’s existing website, built in DNN.  The design is reflective of the quality, upscale homes built by Lazzari Construction.  The website features a recently completed project and a video of Eric Lazzari, as well as a photo gallery that will showcase current and past project.

Our very own Mike Duncan knows the name of the game and how to play when it comes to turning abandoned shopping carts into sales! CNN Money got the scoop on his unique technique on how he converts those online visits to solid sales for his online skateboard company, Warehouse Skateboards. Be sure to check out what you can do as an ecommerce business owner to further seal the deal. Learn more by visiting the featured CNN Money article here.

Last night I had a chat with a good friend about Twitter and Facebook. Over a glass of wine she told me she was bored with the two and ready for something new. “I got all the good stuff out of Twitter already,” she said. She owns a stock photography company and also sells brilliant handmade crafts. She relies on social networking tools to help market her brand, services, and products. Twitter was huge for her, as she quickly built up 1,000 plus followers of fellow craft buyers and sellers. But now she says it’s falling flat.

I posted this debate on Facebook and got several good responses. “What comes after Facebook and Twitter?” A funny response of “If I knew that I would be a bazillionare” was made, as well as a smart response from a smart guy who said Foursquare was the answer. Foursquare is indeed what’s hot right now: it takes the cake for hyper local interactions, and is spreading faster than you can say go. So yes, there’s always something newer and hotter, and in this instance I believe he’s right. More Foursquare-ish things are on the horizon.  And when my friend jumps on the bandwagon with the next new venue, I am sure the fresh interactions will be invigorating, and even lead generating. But the question for me is, how do you maintain your presence on any or all of these venues? How do you avoid falling flat or letting the well dry?

My answer to this question is the same as many real-life media experts: establish your own voice and personality, and don’t just try to sell to friends or followers. That gets old pretty fast, but your own persona will never go out of style.  If my friend has stopped getting social media leads, maybe it’s not the platform that’s the problem, but what she’s saying. Sure, the leads may have come much easier in the beginning, but now is when the real work must kick in. Start sharing relevant information, and not just about yourself. Teach people something, make them laugh, respond to others—in short, be a friend.  No matter what the next platform is, no one wants to run a business of hot and cold. So before you jump ship to the next new thing ask yourself: Are all the leads really gone, or did you just stop trying?

For any photographer showing their work to the public is the name of the game and personal websites are today’s best tools for that job.  PhotoShelter has made this easier than ever before. This great software offers a variety of design templates as well as the option to custom design your website.  It also incorporates very well with WordPress for those interested in a blogging and showcasing their photography.  Market you site and work effectively and give users the option to view their personal images, buy photos, and much more.  Check out this great software!

“The term “Yellow Pages” has been a literal description of a business directory product and the name for the industry which has produced it for over a hundred years. Rapid evolution of internet media seems to be revoking the conceptual connection between printed pages which are yellow and sources for finding local businesses. So, is the “Yellow Pages” name itself becoming obsolete?

As a product transfers from one medium or evolutionary stage to another, it’s normal to try to adapt its legacy nomenclature to fit the new version—all that promotional good will built upon the old product name in the past can be leveraged to promote the new version of the product.

In some cases the product name will continue to be used into the future. However in other cases, the marketplace’s devotion to the legacy name begins to disconnect, and eventually the legacy name becomes obsolete.

I think there’s reason to believe this has been happening with the Yellow Pages.”

Read more at Search Engine Land