Sage Island Interactive Marketing Blog » Sage Island News

Sage Island Seminar on Social Media

elizabeth — Fri, 03 Feb 2012 20:47:57 +0000

We are looking forward to Mike’s upcoming presentation: “Building Traffic with Social Media” at UNCW on March 1st! This informative seminar will help business owners take their existing social media campaigns to the next level with helpful tips and strategies on building quality traffic. Many thanks to our friends at the SBTDC (Small Business & Technology Development Center) for hosting this event. We hope you’ll join us!

LCF Hospice Freshens Site!

Kim — Mon, 30 Jan 2012 20:05:01 +0000

Lower Cape Fear Hospice and Life Care Center is a great example of a client that takes the initiative to constantly keep their site updated and fresh with new content, new pages and periodically new look and feel. The new site was developed in 2008 and since then we continue to periodically perform work on the site.

Recently, we were contacted to make minor changes to the look and feel of the website to better match their new marketing materials. Their new marketing materials now include a new logo and some ‘tree leaves’ scattered in the background. To help mimic this look, we did just that on the website. They are also really involved in their social media so we additionally added graphics to promote Twitter, Facebook and their recently developed WordPress blog. You can see below how minor cosmetic changes, though simple, are enough to make a difference to the viewer, ensuring the site’s content and look remain fresh and updated.

2008 Site

2011 Site

While making changes throughout the site, we also transformed the previous Foundation section of the website, into its own ‘mini-site’ complete with a unique design skin (background/look) to make it obvious you are jumping into a new section of the site. Now, when clicking on ‘foundation’ in the primary navigation, you still remain within the site’s domain, but are taken to a section of the site with its own look and feel, dynamic left menu. Another fun thing we did to update the site was to utilize Flickr for the photo gallery, allowing the client the ability to add albums (sets) to Flickr and embed these into the site for ease of viewing and management.

Foundation Section

Wilmington BizTech Reminder

elizabeth — Mon, 23 Jan 2012 14:11:30 +0000

Today is the last day you can register to attend the 2nd annual Biz Tech Expo! As the area’s largest Business to Business conference, this year’s event will include a variety of educational topics and seminars, a presentation luncheon with two impressive keynote speakers, and the ability to network with tons of successful local businesses. The conference will be held at the Wilmington Convention Center this Thursday, January 26th from 12-7 pm.

Sage Island has been given a special discount code just for our Facebook fans and customers, so if you are in the area and want to attend, register with the code: sagebiztech. This waives the $5 entry fee to attend both the Expo and the after hours event. We hope to see you there!

Wilmington BizTech Expo

elizabeth — Wed, 18 Jan 2012 13:32:27 +0000

We are looking forward tothis year’s Biz Tech Conference/Expo on January 26th at the Wilmington Convention Center!

The event is the region’s largest business-to-business conference and this year’s agenda is packed with seminars, excellent keynote speakers (PPD founder Fred Eshelman & former NC Governor Jim Hunt), and will include a ton of local exhibitors. If you are in the area, we invite you to register with our special BizTech discount code. This waives your $5 entry fee to attend the BizTech Expo and AfterHours- both great networking events.

Visit the Biz Tech website and use the code: sagebiztech (This code will only work until Monday, January 23^rd so register soon.)

Sage Island will be in booth #203. Stop by and see us!

Welcome 2012!

elizabeth — Tue, 17 Jan 2012 18:33:59 +0000

We hope everyone is settling back in from a busy holiday season and tackling January 2012 with all you got!

The first few weeks of the new year have been busy ones for us. We’ve already hit up Surf Expo, an action sports tradeshow in Orlando that is near in dear to our heart– they are both a client of ours and the hub of all things action sports for a lot of our customers! We have kicked off many new projects on a local level that we are can’t wait to share with you. A few ecommerce projects are underway, a favorite local hangout is getting a website facelift, and we have been fortunate enough to receive several real estate and developer clients this month- an excellent indicator for our local economy. Stay tuned for more details!

We feel so fortunate to be starting off the year with such a bang, and are anxious to see what the year will bring. Our resolution is to continue to stay ahead of the trend in terms of cutting edge marketing and design technologies, and bring you the best products and service possible. Here’s to a great 2012!

Mobile Site Property Search for Century 21!

Kim — Thu, 29 Dec 2011 20:33:55 +0000

Sage Island is known for their edgy, innovative websites, and while we love creating websites for any industry, recently what was REALLY exciting was developing a mobile site property search for Century 21 Sweyer & Associates.

Now that everyone has smart phones these days, having a mobile site (not to be confused with a mobile friendly site), is crucial. Seeing how Century 21 is in the real estate industry, it was very important to the client to include a mobile site focusing on the property search. Now, instead of accessing the full site on a smart phone, we jump right into what people want to access: the property search–complete with search options, summary pages and detail pages.

Check out the mobile property search with your smart phone! Keep in mind you will only be redirected to this search if using a smart phone.

Happy Holidays from Sage Island

Mike — Tue, 20 Dec 2011 13:49:17 +0000

Happy Holidays from Sage Island!

As 2011 is coming to an end, we at Sage Island wanted you to know how thankful we are for your business. We have had some great opportunities this year, and are truly appreciative of your continued partnership and support. We launched many amazing websites and were a part of numerous exciting, and successful marketing projects. We are grateful to work with such amazing clients like yourself.

Please note that the Sage Island office will be closed to celebrate the holidays the last week of December. Even though our doors will be shut on these days, rest assured we will still be monitoring the hosting center and SEM during the week.

Contact us before these dates to discuss your holiday marketing plans, or schedule a time to kick off new ideas for 2012. We have more ways than ever to help your business grow and are excited to share them with you.

Thank you again for your business. Here’s to a great holiday season and successful New Year!

Mungi Band Fun!

elizabeth — Fri, 09 Dec 2011 21:12:17 +0000

We are having so much fun playing with these Mungi Bands – we can only imagine how much kids are going to love them! This summer a client came to us with a simple, but brilliant idea- he wanted to create a toy/bracelet, similar to the popular synthetic bands, but with a big defining factor- a magnet. The idea is for kids to collect and trade the different styles and colored bands to make their own design. Our client tested this new product concept first with his own children, and after getting rave reviews, he knew he was on to something! A few weeks later, he contacted Sage Island to help get this product off the ground, in which we took him through a series of phases to further develop branding, identity, design and packaging.

First our graphic artists were tasked with the logo creation. Our design team had a blast creating the Mungi Bands brand. The goal was to create a simple, fun logo that appealed to the children’s toy market and incorporated the magnetic theme. We explored multiple styles, shapes, and colors before we all decided on the chosen logo: A unique style of lettering that plays up the “U” in Mungi, and includes the magnets as eyes to create a smiley, kid friendly mark.

After working out the logo and the “Collect and Connect” trademarked tagline, we then moved into package design and development. Our team skillfully plotted the best way to package these fun bands. From deciding on quantity per package, shape, store placement angles, and finally the package design-we are thrilled with the end result.

We had a great time working on this project. It’s fun to take someone’s bright eyed idea and turn it into a reality. Now, Mungi Bands have over 22 unique designs and colors encouraging kids to collect, trade, share and play with the different styles! They are debuting their product this Saturday at both Wilmington Learning Express locations (10am-12 at the Hanover Center Location and 1-3pm at the Military Cutoff Location). We encourage you to stop by to pick up these perfect Christmas stocking stuffers, and get in early on this trend!

One Tree Hill Wrap Sale Auction This Weekend

Sage Island — Thu, 08 Dec 2011 21:02:03 +0000

With an extremely successful turn out to their Wardrobe Sale last weekend, Auction Co. of Wilmington, Warner Bros. and the EUE Screen Gem Studios staff are gearing up for what’s sure to be a very busy weekend of live auction events in the second part of their Official Wrap Sale. This weekend’s auction will take place Friday, Saturday and Sunday on the Screen Gem lots and surrounding property. With filming over and the final season soon coming to an end, this may be your last chance to own a piece of the show. Whether you’re a One Tree Hill fan or just an auction aficionado, there will be plenty of great pieces to bid on this weekend. The live auction will offer anything from furniture, home décor and appliances to lighting and musical instruments!

Sage Island was lucky enough to work with the great people over at Auction Co. of Wilmington and the teams at One Tree Hill and Warner Bros. for this job. Tasked with designing and building a website that mirrors the One Tree Hill brand and showcases the vast amount of items for sale, the new website is built in WordPress, which integrates perfectly with their Flickr photo albums containing THOUSANDS of photos of the items being auctioned off on December 9-11. With over 5 million fans on Facebook, One Tree Hill supporters are anxiously awaiting the second part of the Wrap Sale this weekend.

We have so enjoyed working with this One Tree Hill project, the perfect send off to the production that has been in our backyard for so many years. We are looking forward to attending the Auction ourselves!

Sage Island Food Bank: The Power of Sharing

elizabeth — Wed, 07 Dec 2011 14:54:48 +0000

We have partnered with the Food Bank of Central & Eastern North Carolina this holiday season to raise awareness and donations for those at risk of hunger in our area. This organization has been providing food for people in 34 counties in central and eastern North Carolina for over 30 years.

We are counting on the power of social media to help us do it! Help spread the word by sharing this blog post, our Facebook Event, or Tweeting about it with the hashtag #SageIslandFoodBank. We have a drop box in our office and welcome financial donations as well in the form of checks made out to: Food Bank of Central & Eastern North Carolina. For every five items you bring or $5 you donate, you are entered into our raffle for the chance to win a sweet prize. We will be posting updates and more information on the Sage Island Facebook Page.