Kraft Foods has now harnessed the popularity of the iPhone for research and advertising purposes. Download the iFood Assistant for only 99 cents, and receive shopping list tips and recipes. The Kraft app has grown in popularity and is now one of the top 100 paid apps and number 2 in the Lifestyle Category.

The app features instructional videos, quick and easy recipes and tools to help you create a shopping list. Because consumers are always looking for ways to save time and feed their family quickly and easily, Kraft has created the perfect tool. Not only does this app help the consumer, but it is providing valuable marketing data for Kraft. They are able to gain information on what people are shopping for, what they make for dinner and what products they prefer. This is just one example of how a brand is able to get into our minds and learn our behavior while giving us something in return. Happy shopping!

AdAge Article – Kraft Hits on Killer App for iPhone Marketing