These days there are several different PPC options available that reach out to millions of people around the world.  Thankfully one of the largest networks in the world allows you to display your image ads on their site to all 400 million of their active users. Below are the top 5 reasons why Facebook Ads could benefit you:

1) Ad Destinations
Facebook Ads allow you to drive traffic to any destination on your fan page for an increased amount of “likes” and Facebook interaction.  You can also choose to send your traffic directly to any page on your website.  No matter what your marketing strategy is, Facebook ads are easily customizable for increased opportunity and advertising control.

2) Targeting Your Customers
Facebook allows you to target your ads to users based on their gender, age, location, birthday, relationship status, education, workplace, language, interests and more.  The more targeted your ads are, the higher your CTR will be.  You will also see a large decrease in the unprofitable clicks that you may receive in less targeted PPC campaigns.

3) Character & Image Flexibility
Facebook ads allow almost double the character limit of Google AdWords for greater ad descriptions.  They also give you the option to choose whichever thumbnail picture you would like to display above your ad copy.  These customizable options give your ads increased visual value to the consumer and allow you to say what you want to say.

4) Pricing Options
Once you’ve created your Facebook Ads you can choose to pay for impressions (CPM) or clicks (CPC).  You have total control of your daily budget and bids.  Your ads will discontinue once your budget has been met for the day. Historical data has shown that the average CPC for Facebook is dramatically lower than that of Google AdWords.

5) Reporting
Facebook has much different reporting tools than any other PPC interface we have ever seen.  They have multiple dynamic statistics that allow you to see standard PPC metrics alongside Facebook statistics such as amount of “likes”, social impressions, social CTR and more.  Another report that Facebook can generate is an Ad Demographic report that allows you to see the age, gender and location of the users that are clicking on your ads.  Lastly you can choose a Profile report that shows certain profile metrics of your clicks such as interests, favorite movies and books etc.

Here at Sage Island we have used Facebook Ads for our clients such as Warehouse Skateboards and have seen an increase of over 21,000 “likes” in 2 months.  If you have any questions about Facebook Advertising or you would like to increase your brand exposure on Facebook, please contact Sage Island to begin your social media marketing success.

Google AdWords is deemed one of the fastest, easiest and most cost-effective ways to advertise your product/service online. According to the Google Help Center, Google’s Network reaches 80% of the 170 million people that use the Internet in the U.S., and it doesn’t stop there. You can advertise in approximately 250 countries in 38 different languages. Below are the top 5 reasons why Google AdWords could benefit you:

1. Cost & Flexibility
AdWords allows you to choose between two different pricing models: Cost-Per-Click (CPC) or Cost-Per-Impression (CPM). This allows you to have an increased level of control with your advertising campaigns. You can also set a maximum daily budget and maximum CPC or CPM bids to completely manage your advertising costs.

2. Targeting & Scheduling Capabilities
Within your Google AdWords account you can specifically target ads to a city, region, state, metro area or any specific location you define for yourself. You can also target any of the provided 38 languages. Ad Scheduling can be extremely important to the performance of your advertising campaigns. With AdWords you can customize which days of the week and hours of the day you would like for your ads to run.

3. Ad Extensions
AdWords provide 4 different ad extensions in Google Search: Location Extension, Phone Extension, Ad Sitelinks and Product Extensions. Ad Extensions expand your standard text ad with additional information such as a product listing or image, address and phone number, click-to-call phone number, or additional links to your site. These extensions help users more easily find out about your business, product or service.

4. Conversion Optimizer
By using your conversion tracking data, AdWords features two ways to get you more conversions at a lower cost. The Conversion Optimizer keyword bidding option optimizes your ad placement in each ad auction for increased likelihood of conversion and avoidance of unprofitable clicks. You can set your maximum cost-per-acquisition (the most you’re willing to pay per conversion) and this feature will automatically choose the optimal CPC for each ad auction. The second feature is the “Optimize for conversions” ad rotation option. This feature shows the ads that are expected to provide more conversions more often.

5. The Google Network
Google is split into 2 networks; the Search Network, which includes Google and other search sites and the Display Network, which includes Gmail, YouTube and sites like the New York Times. The Search Network uses keywords to target text ads on search results pages. The Display Network reaches prospects at different points of the buying cycle through contextual targeting. Here you can run text/rich media ads, image or video ads depending on the site. Display ads serve as an effective media choice for both branding and direct response goals.

If you have any questions about Google AdWords, or if you think PPC advertising could be the marketing choice for you, please contact Sage Island to begin your marketing success.

ASD Trade Show was established in 1961. They are one of the nation’s largest merchandise trade events in the industry, with over 3000 exhibitors and 45,000 retailers from all over the world, held in March & August. ASD Las Vegas showcases 4 major verticals—Gift & Toy, Jewelry, Style/Beauty, and Value & Variety. The Show runs February 27-March 2, 2010 at the Sands Expo Center. Sage Island’s CEO Mike Duncan will be giving two one hour seminars on Monday, Feb. 28th and Tuesday, March 1st. For more info on ASD Trade show visit their website at www.asdonline.com.

Mike is scheduled to speak on Feb. 28 and March 1st. His seminar “Strengthening Your Web Site’s Presence through an Integrated Marketing Plan” will teach business owners the tactics behind growing an online brand.

Check out the seminar schedule.

Strengthening Your Website through an Integrated Marketing Plan
Your website is a critical component of your business. At a time when online competition has never been so fierce, it’s crucial to ensure that qualified traffic is coming to your site. This seminar, presented my Mike Duncan, CEO of Sage Island addresses the necessity of a well designed, innovative website, and how to properly market it through a hands on approach of planning, analysis, and optimization. Mike speaks to the art of SEO and PPC tactics, successful eCommerce strategies, and how to properly utilize social media platforms to drive results and maximize your bottom line.

ASD Trade Show was established in 1961. They are one of the nation’s largest merchandise trade events in the industry, with over 3000 exhibitors and 45,000 retailers from all over the world, held in March & August. ASD Las Vegas showcases 4 major verticals—Gift & Toy, Jewelry, Style/Beauty, and Value & Variety. The Show runs February 27-March 2, 2010 at the Sands Expo Center. Sage Island’s CEO Mike Duncan will be giving two one hour seminars on Monday, Feb. 28th and Tuesday, March 1st. For more info on ASD Trade show visit their website at www.asdonline.com.

Mike is scheduled to speak on Feb. 28 and March 1st. His seminar “Strengthening Your Web Site’s Presence through an Integrated Marketing Plan” will teach business owners the tactics behind growing an online brand.

Strengthening Your Website through an Integrated Marketing Plan
Your website is a critical component of your business. At a time when online competition has never been so fierce, it’s crucial to ensure that qualified traffic is coming to your site. This seminar, presented my Mike Duncan, CEO of Sage Island addresses the necessity of a well designed, innovative website, and how to properly market it through a hands on approach of planning, analysis, and optimization. Mike speaks to the art of SEO and PPC tactics, successful eCommerce strategies, and how to properly utilize social media platforms to drive results and maximize your bottom line.

Mike Duncan will be speaking at Board Retailers Certification Program, Survival of the Fittest, in Orlando, Florida on January 5th from 10:00 am – 5:00 pm for the Retail Finance and Retail Technology Courses. In its second year, Survival of the Fittest is designed to provide retail attendees an in-depth look at Retail Finance and Retail Technology, two areas of significance in today’s retail environment. For more info on this series please visit Board Retailers Association.

Click here for the complete agenda.

E-Commerce Strategies that Produce Results
Mike Duncan, CEO Sage Island
Your website is a vital extension of your business, so it’s crucial to have a marketing plan behind it that maximizes your investment. In this seminar Mike Duncan, CEO of Sage Island teaches effective strategies that help fine tune an ecommerce site into a profitable sales generating machine. As featured on CNNMoney.com, Mike speaks to the digital age of customer service in specialty retail and the necessity of a well designed website. By skillfully integrating Internet Marketing, social media, product recommendations, Live Chat, and more, Mike knows the successful e-Commerce strategies that make conversions and increase your bottom line.

Retail Technology
 Includes seminars, presentations and roundtables focused on eCommerce Integration, Marketing, Supply Chain Management and Inventory Controls, QR/Mobile Codes, PCI Compliance, POS Software and Multi-Channel Retailing. If you have an online and brick-and-mortar shop, this is the course for you. Confirmed speakers include leading retail technology experts RMSA, e-commerce and marketing guru Mike Duncan of Sage Island Marketing who boasts a number of industry retail clients including Ambush, ZJ Boarding House, Christy Sports, Modern Skate & Surf and Forerunner Ski. Also confirmed to present are Clarinova who recently announced deals with LSpace and Sanuk, Leisure Trends Group (LTG), the industry’s premier research market intelligence firm and Nationwide Payment Solutions.

Sage Island is happy to announce the recent launches of both the ActionSportsNow website and blog.  ASN is a new, quickly growing business headquartered in Wilmington, NC.  ASN is an online database of shops, retailers, camps, resorts and independent contractors who serve the action sports industry.  Sage Island worked with ASN to develop their new website in DNN; the site features a search for action sport retails by industry segment and location.  The custom programmed search was developed based on the unique features offered by ASN.

The newly launched ActionSportsNow WordPress blog offers an online platform for ASN to stay connected with their customers and provide up-to-date industry and sports related news.  The site feeds news into the website, by sport, to offer the latest news to ASN users, no matter what source they are visiting.

ASR Marketplace
August 13-15, 2010
San Diego Convention Center, San Diego, CA

Buyers looking for the latest products for the upcoming season know exactly where to find them — at ASR. Twice a year the Surf/Skate Lifestyle and Fashion industries invade San Diego to conduct business and preview lines for the upcoming seasons. ASR tradeshow provides an authentic and efficient forum for buyers, sellers, media, and the investment community to conduct business and move the action sports industry forward. It’s the platform that unites brands of all sizes with an unmatched national and international buying audience.

Mike Duncan, Sage Island’s CEO, will be presenting three different seminars during the show.

The Board Retailers Association (BRA) hosts Survival of the Fittest – BRA Retail Certification Programs August 12th, 2010. Retailers are encouraged to take advantage of the trip to the trade shows by attending a full-day of certified retail education focused on current market issues facing specialty retailers.

Strengthening Your Website’s Presence through an Integrated Marketing Plan
Presented by: Mike Duncan, Sage Island Marketing Agency
10:00 am on August 12th

Your website is a critical component of your business. At a time when online competition has never been so fierce, it’s crucial to have a marketing plan for your website that drives results. This seminar, presented my Mike Duncan, CEO of Sage Island addresses the necessity of a well designed, innovative site, and how to properly market it through a hands on  approach of planning, analysis, and optimization. Mike speaks to the art of  SEO and PPC tactics and how to  expand your brand on the web to drive results.

Ten Ways for Retailers to Improve Website Presence
Presented by: Mike Duncan, Sage Island Marketing Agency
Saturday, August 14th at 11:00 am

In the ever changing world of retail, competition has never been more fierce. Your website is a critical component of your business. This seminar teaches a fully integrated marketing approach leading you through the basics of a well designed, innovative site, and how to properly utilize e-commerce solutions. Learn how to build and expand your presence on the web to drive sales and maximize your bottom line.

Leveraging the Power of Social Media
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Saturday, August 14th at 2:00 pm

Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before.  This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.