In early 2011 we were tasked with the challenge to rebuild both SeaDek.com & SeaDekStore.com into one seamless, streamlined website. Today I’m pleased to announce we have successfully completed this project and you can view the new and improved site here.

Built in both ASPDotNetStorefront and WordPress, this site is a beast in itself and includes a wide range of functionality:

• The Home page features a rotating JavaScript, Embedded YouTube video, Blog Feed, Flickr Feed and a Constant Contact Email Opt-in
• The Products section of the site is custom per product category and some product categories include multiple price changing drop down options. Each product contains a Facebook Like and Addthis Share, as well as an overview, installation instructions, features, color options, photos, videos and return policy.
• The Photos section of the site includes a Flickr Embedded thumbnail view of photos in the WordPress platform. It brings up a neat lightbox/ajax when clicking to enlarge the thumbnail.
• The Videos section of the site utilizes a third party tool allowing us to dynamically feed in videos uploaded to SeaDek’s YouTube channel.
• The News section of the site is a WordPress Blog. We imported old posts (3 year’s worth) from client’s old blog (previously Blogger) into WordPress, and skinned this blog to look like the new website.
• The site’s storefront is fully manageable and integrates with a UPS account for shipping calculations

We all came together as a team to make this site possible and it was such a joy working with SeaDek! Overall the client is very pleased with the results thus far and has hit the ground running in editing the site and keeping content and product information up to date. Be sure to check out the new site when you get a chance!

New Site:

Original Site:

After numerous client meetings, calls and planning, we have officially launched Schoolbags for Kids! This is a unique site whose purpose is just as beautiful as the look and feel—for every schoolbag sold, one bag filled with school supplies will be given to a child in need. Currently the site promotes one collection of Schoolbags, the ‘Signature Collection’, however, the store will soon expand promoting various collections and patterns. With a playful design and fun pop-ups, you can navigate through the site to learn more about the mission, history and adorable characters. One of my favorite features of this warm site is the ‘create your own badge’ feature that appears after purchasing a bag. Here you can upload a photo and input personal information to create a bag ID in color of your choice to be printed and placed in the Schoolbag’s ID pouch.

Many talented people came together to make this site possible and it was a great joy and privilege working with so many backgrounds. For starters we worked with their designer by taking their beautiful creations and adjusting them slightly to be built within the ecommerce system ASPDotNetStorefront. We also worked with their fulfillment company by integrating their system and the storefront for order processing. In addition to integrating with the fulfillment company, many other platforms and systems were integrated into this one site—such as Constant Contact (opt-in located in the footer of every page) and Facebook ‘like button’ allowing users to share content with friends on Facebook.

The client is very pleased with the results and happy to announce sales are already taking place and the ‘buzzz’ is already spreading! On July 26th they will be featured on Daily Candy and we will soon begin discussions of building Phase 2 (the beekeepers club).

I’m really happy to announce we recently launched a new site for Spare-Specs! This was definitely a multi-step process which required a ton of teamwork. We started this project by first moving the site files and database from its existing host to our servers. We then upgraded the storefront and database while maintaining to preserve the previous customers and orders. Finally, we reskinned the site applying a new look and layout. This new site also includes some additional functionality, such as the Custom Rx section in which customers with specific prescriptions can manually enter their prescription in the custom fields. Be sure to check it out when you get a chance!

Can you believe the holidays are almost here? Summer came and went and now there are only 50 days until Christmas…50! That means holiday shopping season is officially upon us. Consumers are researching their soon to be purchases, while an overwhelming 89% have already started shopping online. For online retailers, that means you better be prepared for both your online store and physical storefront to be hit with crazed shoppers. Google wants to help you do just that, with their incredibly helpful and insightful, think holiday site. Check out this site to see key online sales days for the season and helpful data for retailers to better understand their customer’s shopping, browsing, and buying habits. This information is invaluable—now put it to good use!

We are excited to let all our Sage fans know that Fells Point Surf Co. has launched! This site, built in ASPDotNetStorefront, allows the client great control in editing content on topic pages, managing products/categories, as well as managing online sales through automatic Credit Card processing. In addition to the cool storefront features such as a wish list, coupon codes and gift cards; this site also features a WordPress blog which automatically feeds their Facebook page, as well as an Email Newsletter sign up, which automatically opts email addresses in their email system Constant Contact. When you get a chance, be sure to drop by and leave them a note on their blog!