As a Search Engine Marketing (SEM) Specialist, your responsibilities will be to design, development and implement PPC campaigns on major search engines including Google, Yahoo!, Bing, etc.​ as well as work to develop and implement strategies to increase natural / organic search engine traffic from key search engines to the network of Sage Island web sites.​

The SEM Specialist will also work with Account Executives, Graphic Designers, Programmers, and other team members to drive SEM and SEO success and will be charged with establishing best practices on optimization of a variety of different PPC campaigns for a variety of unique customers.​ Additionally, you will be responsible for developing and implementing keyword strategies, including working with business owners to understand their specific PPC and SEO needs and developing strategies, plans, and campaigns accordingly.​

The SEM Specialist will also work with developers to evolve in-house SEM tracking and reporting tools and keep current on SEM developments within the industry.​

Responsibilities

• Create, manage and optimize PPC campaigns in support of business goals for Sage Island customers.
• Continuously review and optimize PPC campaigns, including thorough analysis of profitability of campaigns, keyword lists, landing page quality, downstream feedback of lead and traffic quality, etc.
• Serve as internal search expert to ensure best practices are shared and leveraged by all groups.
• Continuously improve tracking, reporting and profitability of the SEM and SEO efforts.
• Analyze and translate quantitative and qualitative data from web analytics tool intoactionable SEM and SEO plans
• Research and develop SEM and SEO best practices to identify new market opportunities and maximize program profits with improved paid campaign performance and organic rankings
• SEMrecommendations should be very detailed and include analysis of current keywords, ad groups, and landing pages and other PPC issues
• SEO recommendations should be very detailed and include specifications for improving indexing, link popularity, on page optimization and other SEO issues
• Select and refine SEO/​SEM keyword lists
• Through research and analysis of key metrics help identify new projects to expand visibility in search engines

Skills

• Knowledge and experience with the creation, management, and optimization of large-scale PPC campaigns
• Knowledge of optimizing websites for major search engines
• Experience with Web content management tools
• Experience with PPC campaign management and optimization tools
• Understanding of search engine rankings algorithms and how search engine spiders work
• A quantitative approach to traffic measurement and experience with collecting and interpreting site visitor statistics
• Knowledge/​skills in HTML, JavaScript, and CSS are a plus
• Experience using Microsoft Office programs (Excel, Word, etc.​)
• Must be detail-oriented with excellent analytical and problem-solving skills
• Strong written and verbal communication skills to evangelize Traffic/​Search Strategy projects and work with cross functional staffs to ensure implementation
• Ability to work individually on a project or in a team environment
• Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and take on more responsibility.

Qualifications/​Requirements

• 1 – 3 years experience as a Search Engine Marketer
• Bachelors degree or equivalent training and experience

Full-time with benefits package. Send us a cover letter and resume. Specify Marketing Specialist in subject line to jobs@sageisland.com.

Sage Island is the ideal environment for the multi-talented designer with the experience and creativity necessary to experiment with new design concepts. This position reports directly to the creative director, but also works closely with account executives to ensure client satisfaction. The ideal candidate is a team-player who is comfortable working independently, meeting deadlines, and revising work to meet client needs.

Sound like you? Check out the Sage Island job board for the full list of qualifications and skill requirements.