In today's digital world, your website's homepage is its storefront. Customers stop by and based on what you present, they will decide whether or not your company has what they're looking for. The average user is savvier than ever and has high website design and...
In today's digital world, your website's homepage is its storefront. Customers stop by and based on what you present; they will decide whether or not your company has what they're looking for. The average user is savvier than ever and has high website design and...
If your business is already blogging, then you’re one step ahead of the game. However, for those of you who haven’t considered starting a blog for your business, it’s essential to keep an open mind. Some companies may not believe that blogging is relevant or helpful...
It's estimated that the average American sees between 200 and 300 branding and advertising messages per day. When creating a digital marketing strategy, closely considering design helps set you apart from your competition and helps your brand stay memorable to...
The holiday season is a crucial time for many small businesses, and though you may not have the resources of a large business, you can still capitalize on the most joyous season of the year! If your business marketing strategies are solid, they can go a long way...
You watch your favorite morning television show, listen to the radio on your morning commute, surf the web at work, and are bombarded by advertisements all day. Over a single day, a typical adult will see thousands of ads. So how can your company break from all that...
First things first, we need to distinguish that your website and logo do not your equal brand. That being said, your logo is vital to your business because it communicates ownership, quality, and values. It’s stamped on your products, your business card, website,...
Instagram, the wildly popular photo and video sharing app, continues to dominate social media. It doubled its user base in just a few years, clocking in at roughly one billion active users at last count. However, Instagram hasn't been all sunshine and rainbows. When...
You spend a lot of time on your articles, blog posts, press releases, and social media posts. Crafting, proofreading, revising, making sure your grammar is flawless before publication. How would you feel if all that work, all those meticulous edits, meant nothing at...
Content is king. And yet, in the transition from traditional and digital marketing, it’s easy to overlook content and our brand message in favor of flashy graphics and over-the-top presentation. Despite these temptations, content remains the cornerstone of marketing....