If you're like most small business owners, you've got a hefty list of goals to achieve with very little to spend. By the time you've covered your expenses, there may not be much of a marketing budget left over. Luckily there are ways to stretch a marketing budget...
Blog > Marketing & Advertising
Is Pay-Per-Click Advertising Right for Your Business?
Among the various digital marketing tactics is the relatively low-hanging fruit of pay-per-click (PPC) advertising. If you have the right budget, it's a sure-fire way to get to the top of search engine results pages. And while it may seem like an easy tactic to...
How LinkedIn Can Help Grow Your Business
More than 40 million companies have opted in to LinkedIn’s Company Pages to connect with 700 million+ professionals. This means two things: more and more companies are allocating resources to this professional social network, and the incentive for companies to stand...
Motts Channel Seafood Market
Motts Channel Seafood is a family-owned Wrightsville Beach market that's been in business for over 30 years. As a local staple, they take pride in offering the freshest local seafood available from our North Carolina waters. They have local fishermen who bring their...
9 Tips for Growing Your Instagram Community and Beating the Algorithm
Instagram, the wildly popular photo and video sharing app, continues to dominate social media. It doubled its user base in just a few years, clocking in at roughly one billion active users at last count. However, Instagram hasn't been all sunshine and rainbows. When...
Marketing Summer: Reaching Vacationers vs. The Locals
If you’ve never lived in a vacation town, you may not know that there’s a delicate balance in place: what business and municipalities say and do for the visitors versus the locals. The two audiences are distinct and will care about their own unique sets of questions...
Wells Insurance Marketing Materials
There's something special about a company that continues to thrive after four generations and 100 years. Wells Insurance Agency has a long-standing reputation built by helping their customers the right way—the Wells way. Not all insurance companies are created equal,...
Nine Benefits of Facebook Ads
There are many benefits that your business can reap by utilizing Facebook ads. Like most ads on social media platforms, Facebook advertising can greatly add to your marketing strategy. From acquiring new customers to building better brand awareness, Facebook ads can...
Eight Tips for Improving Your Brand Story with Content Marketing
People have been telling stories since the dawn of time, and there is a reason. A good story will entice, they will intrigue, and they connect - and if you can connect with your market, you've checked off your first task. When you're creating content...
How Setting Marketing Goals Can Help You Find Success
Goals are an essential component of your marketing strategy. They set the direction for what needs to happen for your product or service to perform well in their market. In addition, they are the foundation of the plan you build to help you get there. Unfortunately,...