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5 Ways to Maximize Your Marketing Budget

5 Ways to Maximize Your Marketing Budget

If you're like most small business owners, you've got a hefty list of goals to achieve with very little to spend. By the time you've covered your expenses, there may not be much of a marketing budget left over. Luckily there are ways to stretch a marketing budget...

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Is Pay-Per-Click Advertising Right for Your Business?

Is Pay-Per-Click Advertising Right for Your Business?

Among the various digital marketing tactics is the relatively low-hanging fruit of pay-per-click (PPC) advertising. If you have the right budget, it's a sure-fire way to get to the top of search engine results pages. And while it may seem like an easy tactic to...

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How LinkedIn Can Help Grow Your Business

How LinkedIn Can Help Grow Your Business

More than 40 million companies have opted in to LinkedIn’s Company Pages to connect with 700 million+ professionals. This means two things: more and more companies are allocating resources to this professional social network, and the incentive for companies to stand...

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Motts Channel Seafood Market

Motts Channel Seafood Market

Motts Channel Seafood is a family-owned Wrightsville Beach market that's been in business for over 30 years. As a local staple, they take pride in offering the freshest local seafood available from our North Carolina waters. They have local fishermen who bring their...

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Marketing Summer: Reaching Vacationers vs. The Locals

Marketing Summer: Reaching Vacationers vs. The Locals

If you’ve never lived in a vacation town, you may not know that there’s a delicate balance in place: what business and municipalities say and do for the visitors versus the locals. The two audiences are distinct and will care about their own unique sets of questions...

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Nine Benefits of Facebook Ads

Nine Benefits of Facebook Ads

There are many benefits that your business can reap by utilizing Facebook ads. Like most ads on social media platforms, Facebook advertising can greatly add to your marketing strategy. From acquiring new customers to building better brand awareness, Facebook ads can...

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How Setting Marketing Goals Can Help You Find Success

How Setting Marketing Goals Can Help You Find Success

Goals are an essential component of your marketing strategy. They set the direction for what needs to happen for your product or service to perform well in their market. In addition, they are the foundation of the plan you build to help you get there. Unfortunately,...

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