More than 40 million companies have opted in to LinkedIn’s Company Pages to connect with 700 million+ professionals. This means two things: more and more companies are allocating resources to this professional social network, and the incentive for companies to stand...
Implementing a solid social media strategy for a business isn’t as easy as it sounds. Depending on client goals, the scope of social networks, and overall budget, we could suggest anything from content creation and general engagement to advertising campaigns and...
There was a time when advertising an upcoming event, whether it was an annual conference, a half marathon, or a grand opening, used to be pretty straightforward. Print up some fliers, maybe get a spot on the local radio station, send out a few mailers, and hope...
Peer pressure always had a negative connotation growing up, but today it seems peer pressure might just be the perfect marketing tactic to help brands reach new fans. I'm sure you've seen your favorite celebrity post a specific product on their Instagram feed and...
With the big game coming up, even those of you who aren’t sports fans are wondering at least one thing: what commercials are we going to see? Every February, die-hard football fanatics and casual viewers come together over cheese dip and chicken wings to watch some of...
We don’t want to scare you, but the holidays are officially here! We know, they crept up on us too! But don’t stress, we still have a little time before decking the halls and making the season bright, but the Christmas season is looming, and business owners and...
You watch your favorite morning television show, listen to the radio on your morning commute, surf the web at work, and are bombarded by advertisements all day. Over a single day, a typical adult will see thousands of ads. So how can your company break from all that...
A social media strategy is a detailed blueprint that answers essential questions for the marketing goals for your business. The what, when, how, and why for all the content you post on your business's social pages. Social media strategy isn't just about posting tweets...
Instagram, the wildly popular photo and video sharing app, continues to dominate social media. It doubled its user base in just a few years, clocking in at roughly one billion active users at last count. However, Instagram hasn't been all sunshine and rainbows. When...
All good stories can be identified by one primary characteristic: the delivery. Even if the tale doesn't involve an epic battle, a dreamy protagonist, or even a sale on your favorite brand of shoes, a good storyteller can make it significantly more interesting by...