We begin by researching your website, as well as websites of some of your competitors. We perform search queries on what we determine to be some of your top keywords to assess the competition and determine a strategy for where we’ll focus your ads. We also use cutting-edge tools to measures search volume patterns specific to regions, categories or time frames, approximate search volumes, competition, and average Cost per Click for specific keywords..

According to the categories of your site and your estimated monthly budget, we will create specific groups of keywords around your products or services. Using the tools mentioned above, we can generate keywords and phrases which are most likely to be searched, and which will drive the highest amount of qualified clicks. Throughout the life of your campaign, we continually monitor your keywords, refining and expanding to close in on those words which are bringing the best results.

We form our keyword lists around a specific category and because of this we are able to write ad copy which relates directly to that product or service. We look for any distinguishing factors which set your company apart from others, and work to include those factors in our ads. As with keywords, we continuously monitor and edit your ads to attract high quality traffic.

With the help of analytics tools, we can determine the highest converting page position for your ads. For example, we may find that you receive the most sales from ads which showed in position 3 on Google search results. We will then adjust your bids to aim for position 3, to maximize your potential sales from your pay-per-click ads. Often we find that positions other than 1 convert at the best rate, allowing you to pay less for better results.

Upon initial campaign creation, we estimate an average cost per click and traffic for keywords relating to your business to determine the cost of an effective pey-per-click campaign. Based on these estimates, we can recommend a monthly PPC budget tailored specifically for your site and that fits within your advertising budget. Once your campaigns are up and running, we gather data on a monthly basis. We make future budget recommendations based on current keyword trends, as well as past performance and trends in your own account.

Whatever the PPC budget is, we anticipate the revenue generated from that spend would be 8 to 10 times that amount. Keep in mind that there is a glass ceiling of what can be spent and maintain the revenue goal. There reaches a point where you cannot increase the spend any greater and still achieve 8 to 10% gross sales. Reaching the revenue goal, however, takes time and refinement of the campaign.

We have dedicated specialists who are constantly monitoring your campaigns and making any necessary adjustments. We refine your keyword lists, removing any keywords which aren’t performing as well as we’d like, and expanding on keywords which are bringing in the best results. We constantly adjust bids to be sure we are remaining at a highly successful and cost effective position. We tweak ad copy and test new ads throughout your campaigns in a constant effort to bring in the most highly qualified customers. On a monthly basis, we track and report the progress and results of your campaigns. At the end of the year we will send you a detailed report with an analysis of your Pay-Per-Click campaigns, as well as recommendations for the coming year.

We begin by researching your website, as well as websites of some of your competitors. We perform search queries on what we determine to be some of your top keywords to assess the competition and determine a strategy for where we’ll focus your ads. We also use cutting-edge tools to measures search volume patterns specific to regions, categories or time frames, approximate search volumes, competition, and average Cost per Click for specific keywords..

According to the categories of your site and your estimated monthly budget, we will create specific groups of keywords around your products or services. Using the tools mentioned above, we can generate keywords and phrases which are most likely to be searched, and which will drive the highest amount of qualified clicks. Throughout the life of your campaign, we continually monitor your keywords, refining and expanding to close in on those words which are bringing the best results.

We form our keyword lists around a specific category and because of this we are able to write ad copy which relates directly to that product or service. We look for any distinguishing factors which set your company apart from others, and work to include those factors in our ads. As with keywords, we continuously monitor and edit your ads to attract high quality traffic.

With the help of analytics tools, we can determine the highest converting page position for your ads. For example, we may find that you receive the most sales from ads which showed in position 3 on Google search results. We will then adjust your bids to aim for position 3, to maximize your potential sales from your pay-per-click ads. Often we find that positions other than 1 convert at the best rate, allowing you to pay less for better results.

Upon initial campaign creation, we estimate an average cost per click and traffic for keywords relating to your business to determine the cost of an effective pey-per-click campaign. Based on these estimates, we can recommend a monthly PPC budget tailored specifically for your site and that fits within your advertising budget. Once your campaigns are up and running, we gather data on a monthly basis. We make future budget recommendations based on current keyword trends, as well as past performance and trends in your own account.

Whatever the PPC budget is, we anticipate the revenue generated from that spend would be 8 to 10 times that amount. Keep in mind that there is a glass ceiling of what can be spent and maintain the revenue goal. There reaches a point where you cannot increase the spend any greater and still achieve 8 to 10% gross sales. Reaching the revenue goal, however, takes time and refinement of the campaign.

We have dedicated specialists who are constantly monitoring your campaigns and making any necessary adjustments. We refine your keyword lists, removing any keywords which aren’t performing as well as we’d like, and expanding on keywords which are bringing in the best results. We constantly adjust bids to be sure we are remaining at a highly successful and cost effective position. We tweak ad copy and test new ads throughout your campaigns in a constant effort to bring in the most highly qualified customers. On a monthly basis, we track and report the progress and results of your campaigns. At the end of the year we will send you a detailed report with an analysis of your Pay-Per-Click campaigns, as well as recommendations for the coming year.