If you're like most small business owners, you've got a hefty list of goals to achieve with very little to spend. By the time you've covered your expenses, there may not be much of a marketing budget left over. Luckily there are ways to stretch a marketing budget...
Among the various digital marketing tactics is the relatively low-hanging fruit of pay-per-click (PPC) advertising. If you have the right budget, it's a sure-fire way to get to the top of search engine results pages. And while it may seem like an easy tactic to...
If your business is already blogging, then you’re one step ahead of the game. However, for those of you who haven’t considered starting a blog for your business, it’s essential to keep an open mind. Some companies may not believe that blogging is relevant or helpful...
It's estimated that the average American sees between 200 and 300 branding and advertising messages per day. When creating a digital marketing strategy, closely considering design helps set you apart from your competition and helps your brand stay memorable to...
Peer pressure always had a negative connotation growing up, but today it seems peer pressure might just be the perfect marketing tactic to help brands reach new fans. I'm sure you've seen your favorite celebrity post a specific product on their Instagram feed and...
Founded in 2011, Terraces on Sir Tyler, Wilmington’s premier event venue, exudes high-end elegance nestled in a private setting fit for every vision. Whether you’re hosting a wedding for 300 guests, a work meeting for 30, or an intimate cocktail party on the rooftop,...
With the big game coming up, even those of you who aren’t sports fans are wondering at least one thing: what commercials are we going to see? Every February, die-hard football fanatics and casual viewers come together over cheese dip and chicken wings to watch some of...
The Community Boys and Girls Club of Wilmington takes pride in creating a new and brighter future for young people, ages 6-18, of all ethnicities, races, and creeds to join together in wholesome recreation and leadership activities. Since July of 1937, the Community...
As we approach 2022, many consider starting new, healthy habits as our new year's resolution. Of course, you have probably started thinking about your personal resolutions, but have you thought about marketing resolutions for your business? When it comes to marketing,...
A social media strategy is a detailed blueprint that answers essential questions for the marketing goals for your business. The what, when, how, and why for all the content you post on your business's social pages. Social media strategy isn't just about posting tweets...
BlackBird Guide Service was founded on a love of being outdoors, creating long-lasting relationships, and of course, fishing. They believe that fishing is just as much about having good conversation, making memories, and a good time just as much as it is about...
Instagram, the wildly popular photo and video sharing app, continues to dominate social media. It doubled its user base in just a few years, clocking in at roughly one billion active users at last count. However, Instagram hasn't been all sunshine and rainbows. When...
Gwathmey Residential Group is a luxury residential construction company that unites the community through timeless craftsmanship. Choosing Gwathmey Residential means choosing a team that adheres to the plan and pays attention to the details. They are a unique...
You spend a lot of time on your articles, blog posts, press releases, and social media posts. Crafting, proofreading, revising, making sure your grammar is flawless before publication. How would you feel if all that work, all those meticulous edits, meant nothing at...
Content is king. And yet, in the transition from traditional and digital marketing, it’s easy to overlook content and our brand message in favor of flashy graphics and over-the-top presentation. Despite these temptations, content remains the cornerstone of marketing....
Email marketing, while sometimes banished to the bottom of the priority list in favor of flashy social media campaigns or other marketing strategies, is far from irrelevant. The truth is, even in 2021, some have not yet mastered the art of constructing an informative...
A strong foundation is crucial for many things – education, buildings, relationships, and more. Laying a good foundation for your business starts at the early stages of building a brand. This foundation not only ensures your brand's success but helps you stay in trend...
Integrity Building Companies is Wilmington, North Carolina’s premier roofing general contractor. They specialize in helping homeowners navigate the insurance process after devastating events such as windstorms, hurricanes, or hail. In eastern North Carolina where the...
All good stories can be identified by one primary characteristic: the delivery. Even if the tale doesn't involve an epic battle, a dreamy protagonist, or even a sale on your favorite brand of shoes, a good storyteller can make it significantly more interesting by...
SAMM Properties, based out of Wilmington, NC, is a real estate development company experienced in commercial condominium real estate focusing on Class A Office and Retail Space. They are the market leader in commercial office and retail condominium space, and for...
In 2014 Brunswick Electric Membership Corporation (BEMC) celebrated 75 years of providing safe, reliable, and affordable electricity. From the original incorporation in 1939, this co-op has grown to be the second-largest electric co-op in NC and the 35th largest in...
The Vision of Design NC is to elevate support and awareness for Cameron Art Museum through an annual event forum that celebrates the craft of design and provides regional outreach to design professionals, students, and art enthusiasts. THE CHALLENGE Design NC tasked...
There's something special about a company that continues to thrive after four generations and 100 years. Wells Insurance Agency has a long-standing reputation built by helping their customers the right way—the Wells way. Not all insurance companies are created equal,...
Natural Sanitizing Solutions is a professional disinfection service company headquartered in Wilmington, North Carolina. Now more than ever, they believe disinfecting indoor environments should be done with naturally occurring ingredients that are better for people,...
People have been telling stories since the dawn of time, and there is a reason. A good story will entice, they will intrigue, and they connect - and if you can connect with your market, you've checked off your first task. When you're creating content...
The StreetSafe lifesaving driving experience is a non-profit organization dedicated to saving the lives of our most at-risk drivers. StreetSafe has an innovative approach that offers a hands-on experience designed and developed to change the driving behaviors that...
Goals are an essential component of your marketing strategy. They set the direction for what needs to happen for your product or service to perform well in their market. In addition, they are the foundation of the plan you build to help you get there. Unfortunately,...
There are all kinds of messaging available to you and your brand: social media posts, advertising calls to action, blog posts, landing page copy, email newsletters. The one thing that all of these have in common is that they need robust and well-crafted content to...
Where do flooring retailers, manufacturers, distributors, interior designers, and builders go for the industry's best flooring products? The Flooring Markets tradeshows, of course!Unfortunately, because of the global pandemic, things have changed for tradeshows. So,...
There are many social media platforms available. From all the most popular ones like Facebook and Twitter to others on the rise, such as Snapchat and TikTok. But how do you know which platforms will provide the best return on investment for your business? Fortunately,...
Landfall Realty is a tight-knit team of real estate brokers with 100 years of combined real estate experience. They are Landfall specialists, here to specifically broker homes for sale in the highly sought-after community of Landfall here in Wilmington, NC. One of...
Everyone has different opinions when it comes to determining the timing for a website revamp. Some say every few years, while others believe every decade is acceptable. Because the internet changes at lightning speed, it's essential to keep up with new trends and...
The National Organization of Rheumatology Managers (NORM) is a forum that promotes education and advocacy for rheumatology managers and their practices. NORM provides value across the nation by cultivating a thriving community of rheumatology managers and...
Search engine optimization (SEO) is a marketing technique used to assure that customers searching for a product or service can easily find a company's website. Just as a physical location is essential for brick-and-mortar businesses, search engine rankings are...
Quality copy builds credibility with your audience, increases conversion rates, improves Search Engine Optimization (SEO), and places you at an advantage over your competitors. You may know creative copy when you read it, but what outline can you consistently use to...
CTS is a powerful ally in the fight against the destruction of essential parts with decades of hands-on experience and proven success.Their focus is on high-quality thermal spray coatings to protect important mechanisms and components within the industries of...
Fiore Fine Flowers and their passion for style and inspirational designs have made them a premier full-service florist in Wilmington, North Carolina. Their expert designers are all about chic and elegant style as they stay on top of the current design trends and a...
Whether you are ready or not, the holiday season is officially here. Stores were decking the halls with Christmas paraphernalia while trick-or-treaters were still running door-to-door. Holiday ads flooded our inboxes the second we reached November 1st. The festive...
Between untangling those endless strands of twinkle lights, decorating the tree, and finding the right playlist, your business’s holiday marketing basically does itself through the end of the year, right? Don't worry; we get it! But unfortunately for you, Santa and...
We do it every day: at grocery stores, online, even sometimes from our office computers. Everyone makes purchases, whether you're shopping for a new cell phone or a favorite brand of milk at your local market. The question is, how often do you really take the time to...
Trying to craft a digital marketing strategy can be challenging. After all, digital marketing incorporates so many different aspects of the online world. However, it's important to remember that your small business doesn't need to cover every single area of digital...
CMC Building, Inc. is a general contracting company that focuses on developing relationships with their clients to meet their specific needs and better serve them during the planning phase. CMC Building has been in business since 1989 and serves the local, state, and...
A premier new home construction business located in Wilmington, NC, Coastal Living Homes, LLC, specializes in capturing the customized details that turn a house into a real home. Whether you’ve lived in the area for years and want to settle into your own dream house,...
Let’s face it; your clients are media savvy. These days they have to be! And on this journey to becoming media savvy, they pretty much have learned to tune out any advertising that comes their way. These days they can fast-forward through commercials. They listen to...
An affiliate of ProBuilt Quality Contractors in Ocean Isle, North Carolina, ProBuilt Vacation Rentals was founded for the express purpose of promoting and renting out the beautiful coastal homes constructed by its parent company. As demand for vacation rentals in that...
Newton’s third law of physics tells that there is an equal and opposite reaction for every action. But that fact doesn’t just belong in scientific discussions. In fact, you probably see it applied more times in one day than you even realize! Believe it or not, that...
Wilmington Dermatology Center is one of the leading dermatology practices in North Carolina, offering a full range of general, surgical, and cosmetic services. In addition to providing access to these procedures, the practice and its staff, led by well-respected...
As any avid social media user will tell you, it's relatively easy to know whether your followers or friends appreciated your contribution to their news feeds; just look at the likes and shares on your page! But when you see that a particular photo has had a few likes...
At first glance, writing blog posts seems like a simple task. You pick a topic, maybe do some research, then type it up and put it out there. Right? At the risk of outing ourselves here, those are the bare bones of creating and nurturing blog posts. But those steps...
In light of the coronavirus and today's evolving world and workforce, the Sage Island team is entering a new chapter. In an attempt to accommodate our employees and ensure our team's safety, our fantastic group of castaways is transitioning into a fully remote style...
If you're a business trying to figure out how to stay open during the pandemic and then be okay after it is over, you are not alone. Thousands of companies throughout the world are feeling overwhelmed and threatened due to the worldwide economic shutdown. Still, there...
Because of COVID, many companies are implementing a virtual workplace, and thankfully, working from home has many benefits. For example, more time with family and friends, avoiding long commutes, increased flexibility, and higher productivity. But for all its perks,...
Getting traffic to your content is one thing, but getting people to stick around, actually read it, and then get it to resonate is virtually impossible these days. Creating content that resonates with your audience is continuously discussed, but finding that elusive...
Amy Tyndall Design is a full-service interior design firm that works with clients from concept to completion in order to create beautiful, functional spaces. As such, Amy Tyndall Design tasked Sage Island with creating a website that would showcase the client’s...
The Historic Wilmington Foundation is a historic preservation nonprofit with a mission to preserve and protect the history of New Hanover, Pender, and Brunswick counties. For nearly a decade, the foundation has trusted Sage Island with various branding and digital...
Edgecombe-Martin County Electric strives to deliver exceptional electric energy to its members through the most efficient and reliable methods. To do this and do it well, they needed a user-friendly website that offered unparalleled customer service. THE CHALLENGE ...
As one of Wrightsville Beach’s staples, South Beach Grill knows the value of staying local and giving the people what they want. The restaurant has long held a stellar reputation for coastal delicacies and Southern comfort food, melding flavors to create the perfect...
When running a bustling business, many managers are determined to handle it all themselves. However, managing a marketing strategy is a multifaceted responsibility that requires teamwork, creativity, and consistency. And while most of us have the best of intentions,...
These are chaotic times that no one could have predicted. Some brands had to make swift decisions and completely alter their business models, while others had to refocus their brand messaging entirely, and many companies have had to do both. As a full-service...
Low Country Interiors is a full-service interior design firm owned by Wilmington resident Nicole Hinson. Nicole and her team at Low Country Interiors specialize in full-service interior design with an emphasis on residential and new construction. With clients based in...
Fiore Fine Flowers’ passion for style and inspirational designs make them a premier full-service florist in Wilmington, North Carolina. Fiore’s expert designers are all about chic and elegant style. They stay on top of the current design trends and a supply plethora...
Topsail Engineering is a civil engineering company located in Surf City, North Carolina where topsail beach and the sea are their inspiration, so they wanted to echo this in their logo. Being an environmentally conscious company Topsail Engineering wanted to give a...
Carolina Star Safety Conference Inc. is a nonprofit organization that offers and promotes education about safety and health best practices in the workplace. The leaders recognized the need for modern and relevant safety information throughout the state of North...
Mosquito Patrol is a local Wilmington company that keeps your seasonal outdoor events lively and safe with bug repellent treatments. They offer Mosquito Protection Plans that treat your entire property for mosquitoes with a thorough, consistent application. The...
Henson Building Corporation has been Bald Head Islands' premier luxury builder since 2001. Island owned and operated for over 20 years, Henson Building Corporation provides luxury custom home building and exceptional renovation services exclusively on Bald Head...
There are countless ways to get the word out about your latest killer idea: social media, traditional mailers, email, digital advertising… and the list goes on. But with all of these alternatives comes a whole other issue. Which methods do you employ, and how do you...
One of the most common resolutions for the new year is getting more organized in our personal and professional lives. While we can't give you any tips for your personal life, we can help you out professionally. If you own a business, you probably juggle a lot of...
Just about anyone who works in retail will agree—over the last few years, revenue in physical stores has been flat while e-commerce sales continue to rise. Sure, Amazon has a large piece of that pie, but smaller online retailers (especially the savvy ones) can still...
Search engines cannot interpret a page as we can. They need structure and clues to decipher what content means, so it’s more critical than before to have quality on-page optimization. And no, this does not mean keyword stuffing—those days have long passed! On-page...