January 19th, 2009

5 Simple Ways to Optimize Your Website for Users & Search Engines

by sage island

Whether you’re new to search engine optimization or looking to update your SEO with a fresh approach, these tips will ensure that your site is search engine friendly, user friendly, and up to date.

Add quality, text-based content.

Graphics may look pretty, but search engines prefer good, keyword-rich copy. Make sure your site has at least 250 words of text on each page.

Break text up with headers.

HTML headers (denoted with an H1, H2, H3, etc.) make pages easier to read. They also carry extra keyword weight for search engines. Use keywords in your headers to let search engines and users know the most important themes of each page.

Use keywords for anchor text in links.

Anchor text is the actual text users see on your links. Instead of using words like “click here,” use keywords that are relevant to what users will see when they click the link.

Blog.

Blogging adds a constant stream of fresh content to your site, which makes both users and search engines happy. It also offers a personal voice and an interactive element to your website.

Put your customers before the search engines.

The bottom line is quality, user-friendly content drives traffic. Keep search engine optimization tactics in mind, but never sacrifice content quality for SEO.