The Annex Launches!
The Annex is the latest addition to the Wrightsville Beach surf scene offering a cutting edge “surf boutique” retail concept. Located next to Surf City Surf Shop, The Annex is 360 degrees of surf lifestyle – boutique brands, live music, fresh coffee, art and community.
To keep the surf and fashion locals up to date on what’s new at The Annex, we delivered an organic, event-driven website that constantly changes as events rotate and the overall brand evolves. The site is built in WordPress, but it gives a microblog feel that plays to today’s demand for dynamic, to-the-minute content. This style of website concept displays the current happenings and upcoming events as The Annex hosts a variety of concerts and featured artists. A quick visit to The Annex home page gives you the insider info on Wrightsville Beach’s surf culture report. Sage Island also consulted with the founders of The Annex to provide a clear brand strategy, and provided the copywriting for the initial site content.