5 Reasons Why Your Business Should be Blogging
August 29th, 2014

5 Reasons Why Your Business Should be Blogging

by Rachel Nell

If your business is already blogging, then you’re one step ahead of the game. But for those of you who haven’t considered starting a blog for your company, it’s important to keep an open mind. Some businesses may not believe that blogging is relevant or helpful to their industry, and they’ll argue that their products or services aren’t worth reading about. In actuality, users are constantly searching for clear, informative content that answers their questions, and companies in any industry can benefit from answering those questions by blogging regularly. Below we’ll address some perks of blogging and explain how your business can benefit.

1. Blogs bring out your business’ personal side.

Written website content often has a professional tone, which is an asset—website page content should provide well-organized information about your business’ products or services. Blogging is a great opportunity to show your audience a different side of your brand, and expand on topics and news related to your industry. When you blog, however, your tone and writing style can be more easygoing. Let your audience see the personality behind your brand! Show them that you are human; write as if you are having a conversation with a friend, while also staying informative and maintaining your status as an industry expert. Examples of blog content could include staff spotlights, behind-the-scenes looks at projects, special events, philanthropic efforts, or even your company’s view on a recent trend. No matter the topic, today’s consumers prefer brands that are personable but professional.

2. Blogging builds brand authority with your audience.

When you are deciding what your next blog post should be about, remember that your customers are searching for content to answer questions they have, or are in some way seeking new information about a particular topic. By writing blog posts that are both educational about your industry and that answer consumer questions, you build your reputation and credibility. Other companies in your industry will share your content to benefit their audience. And when your content helps people solve their problems, your consumer belief and trust in your brand goes up (and so does your conversion rate).

3. Blogging can increase your organic website traffic.

How often do you update the pages on your website? (It might not be very often.) Unless your products or services change frequently, many of your website’s pages don’t require updates. By blogging regularly, you’re adding additional pages to be indexed by major search engines, which positively affects your site’s organic traffic due to both user and search engine behavior. Search engines crawl your website in order to see what new published content should display on search engine results pages—each page published is a reminder to search engines that your website is active and growing. Simply put, more blog posts mean more opportunities to link back to your site content (and convert users into customers!).

4. Blogs provide interesting, relevant content to share on social media.

If your viewers like what they are reading, they might decide that others should read your post as well. It only takes a simple copy and paste, or even a click oftentimes, to share content on a social media platform. Once users begin to start a conversation around your post, your business exposure greatly increases, as it’s now in front of an entirely different audience. Talk about free publicity!

5. Data shows that SEO benefits are many and varied.

Take a look at the positive results businesses are seeing as a result of blogging.

  • When it comes to reading online content, 81% of U.S. online consumers trust information and advice from blogs.
  • Based on research, 61% of U.S. online consumers have made a purchase based on recommendations from a blog.
  • According to HubSpot, on average, companies that blog receive 434% more indexed pages.

Should your business start blogging? The answer is yes! If you want to try your hand at blogging, but don’t know where to start, let Sage Island do the work. Our marketing specialists will work with you to create compelling, share-worthy content that is sure to get your audience’s attention. Contact us today to ensure your voice is heard.