March 7th, 2016

Cape Fear Engineering

by Megan Hudock

Cape Fear Engineering is a full service design, engineering, geotechnical, and land surveying firm based in Belville, North Carolina.

The Challenge

A brand new client, Cape Fear Engineering came to Sage Island with an outdated site that didn’t effectively communicate their services or experience. Our goal was to give them a new site that was professional, modern, and informative. Cape Fear Engineering also wanted their website to appeal to a younger generation, so that it could be used to attract new talent in addition to new clients.

The Solution

Sage Island helped Cape Fear Engineering update their image by designing and building a new website in an easy-to-use content management system. Our team of graphic designers, search engine marketing specialists, and copywriters worked together on the following pieces.

A clean and modern design.

The new design is bold and clean, featuring large, eye-catching images that immediately direct users to Cape Fear Engineering’s areas of expertise. The website is responsive, so it looks great on smartphones and tablets as well as computers, which is vital in today’s mobile world.

An updated organization.

Cape Fear Engineering is a full service company with a long history, which meant they had a lot of information to organize and make available. At the very top of the page, a menu is organized by landing pages for About, Services, Portfolio, and Careers. Each section includes a drop down menu that further organizes and highlights relevant information and links. To appeal to new talent, we also created a page that highlights the company’s culture, which includes a photo of dogs in the office—an enviable perk that most young job seekers can appreciate!

Accessible and approachable language.

Cape Fear Engineering already had a great deal of content for their website, but Sage Island was able to offer our services to help with a few key pages. When it came to copy, we had one goal: keep it simple. We edited, stripped away, and refined the language on a few select pages, so that only the most essential information remained. This helps keep the website focused, draws new clients in, and is more effective for SEO purposes.

The Results

Cape Fear Engineering Civil Design Firm Home Page

The Sage Island team did a great job designing and building a site that showcases Cape Fear Engineering’s experience through dedicated service pages and featured projects. The design is modern, clean and immediately draws the attention whether the user is looking for engineering services or a new career path. Thanks to easy navigation, welcoming language, and adorable photos of dogs, we consider this website a success!

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