If your business is already blogging, then you’re one step ahead of the game. However, for those of you who haven’t considered starting a blog for your business, it’s essential to keep an open mind. Some companies may not believe that blogging is relevant or helpful...
You watch your favorite morning television show, listen to the radio on your morning commute, surf the web at work, and are bombarded by advertisements all day. Over a single day, a typical adult will see thousands of ads. So how can your company break from all that...
You spend a lot of time on your articles, blog posts, press releases, and social media posts. Crafting, proofreading, revising, making sure your grammar is flawless before publication. How would you feel if all that work, all those meticulous edits, meant nothing at...
Content is king. And yet, in the transition from traditional and digital marketing, it’s easy to overlook content and our brand message in favor of flashy graphics and over-the-top presentation. Despite these temptations, content remains the cornerstone of marketing....
Email marketing, while sometimes banished to the bottom of the priority list in favor of flashy social media campaigns or other marketing strategies, is far from irrelevant. The truth is, even in 2021, some have not yet mastered the art of constructing an informative...
All good stories can be identified by one primary characteristic: the delivery. Even if the tale doesn't involve an epic battle, a dreamy protagonist, or even a sale on your favorite brand of shoes, a good storyteller can make it significantly more interesting by...
There's something special about a company that continues to thrive after four generations and 100 years. Wells Insurance Agency has a long-standing reputation built by helping their customers the right way—the Wells way. Not all insurance companies are created equal,...
People have been telling stories since the dawn of time, and there is a reason. A good story will entice, they will intrigue, and they connect - and if you can connect with your market, you've checked off your first task. When you're creating content...
Goals are an essential component of your marketing strategy. They set the direction for what needs to happen for your product or service to perform well in their market. In addition, they are the foundation of the plan you build to help you get there. Unfortunately,...
There are all kinds of messaging available to you and your brand: social media posts, advertising calls to action, blog posts, landing page copy, email newsletters. The one thing that all of these have in common is that they need robust and well-crafted content to...