Content is king. And yet, in the transition from traditional and digital marketing, it’s easy to overlook content and our brand message in favor of flashy graphics and over-the-top presentation. Despite these temptations, content remains the cornerstone of marketing....
There are many social media platforms available. From all the most popular ones like Facebook and Twitter to others on the rise, such as Snapchat and TikTok. But how do you know which platforms will provide the best return on investment for your business? Fortunately,...
These are chaotic times that no one could have predicted. Some brands had to make swift decisions and completely alter their business models, while others had to refocus their brand messaging entirely, and many companies have had to do both. As a full-service...
Being digital is an essential extension of your company and its brand, and the digital world is the perfect place to share your personality and increase your following. While some may not see social media or other online platforms as the most personal way to build...
In today’s uncertain times, small businesses must be flexible, adaptable, and ready to take advantage of any potential opportunities. Business owners must be prepared to change and change quickly and that’s not always easy. So, what can you do to prepare your business...
Where do flooring retailers, manufacturers, distributors, interior designers, and builders go for the best products in the industry – and a good time to top it all off? The Flooring Markets, of course! Except, you wouldn’t know that unless you knew where to look. And...
You’ve heard the news: video is in! That means that this kind of content is key to attracting and keeping the attention of your target audiences, especially on social media. So what if you don’t know the first thing about making or posting a video to your brand’s...
How do you decide which new product or service to test out? Maybe you receive a recommendation from a professional in the field. Sometimes an ad pops up on your screen or in your social media feed and you click “learn more.” And in other cases, word-of-mouth is the...
Holiday season is in full swing with Thanksgiving right around the corner, and we all know what that means. Before you can properly put away your turkey dinner leftovers, it’s time to shop the sales so you can get the jump on your Christmas to-do list! But what if...
Back Story Network Real Estate is a team of agents who specialize in buying, selling, renting, and managing properties throughout southeastern North Carolina. The North Carolina coast is a sought-after location for both tourists and those who want to live in paradise...