If you’ve never lived in a vacation town, you may not know that there’s a delicate balance in place: what business and municipalities say and do for the visitors versus the locals. The two audiences are distinct and will care about their own unique sets of questions...
We do it every day: at grocery stores, online, even sometimes from our office computers. Everyone makes purchases, whether you're shopping for a new cell phone or a favorite brand of milk at your local market. The question is, how often do you really take the time to...
Trying to craft a digital marketing strategy can be challenging. After all, digital marketing incorporates so many different aspects of the online world. However, it's important to remember that your small business doesn't need to cover every single area of digital...
As any avid social media user will tell you, it's relatively easy to know whether your followers or friends appreciated your contribution to their news feeds; just look at the likes and shares on your page! But when you see that a particular photo has had a few likes...
If you're a business trying to figure out how to stay open during the pandemic and then be okay after it is over, you are not alone. Thousands of companies throughout the world are feeling overwhelmed and threatened due to the worldwide economic shutdown. Still, there...
Because of COVID, many companies are implementing a virtual workplace, and thankfully, working from home has many benefits. For example, more time with family and friends, avoiding long commutes, increased flexibility, and higher productivity. But for all its perks,...
When running a bustling business, many managers are determined to handle it all themselves. However, managing a marketing strategy is a multifaceted responsibility that requires teamwork, creativity, and consistency. And while most of us have the best of intentions,...
These are chaotic times that no one could have predicted. Some brands had to make swift decisions and completely alter their business models, while others had to refocus their brand messaging entirely, and many companies have had to do both. As a full-service...
Instagram has over one billion active users per month, and over 500 million people use it daily. Numbers like this are just too big to ignore, and this booming social network is just too popular to ignore. This huge platform is ingrained in our lives and is here to...
By now, you have probably realized how important it is to have an online presence. Online spaces are essential in building your business brand, selling products, and getting your name out to potential clients. According to the eCommerce Foundation, 88% of consumers...