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Marketing Summer: Reaching Vacationers vs. The Locals

Marketing Summer: Reaching Vacationers vs. The Locals

If you’ve never lived in a vacation town, you may not know that there’s a delicate balance in place: what business and municipalities say and do for the visitors versus the locals. The two audiences are distinct and will care about their own unique sets of questions...

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Understanding Your Buyer’s Journey: The Three Phases

Understanding Your Buyer’s Journey: The Three Phases

We do it every day: at grocery stores, online, even sometimes from our office computers. Everyone makes purchases, whether you're shopping for a new cell phone or a favorite brand of milk at your local market. The question is, how often do you really take the time to...

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Do My Likes and Shares Lead to Sales?

Do My Likes and Shares Lead to Sales?

As any avid social media user will tell you, it's relatively easy to know whether your followers or friends appreciated your contribution to their news feeds; just look at the likes and shares on your page! But when you see that a particular photo has had a few likes...

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Five Tips for Marketing During a Pandemic

Five Tips for Marketing During a Pandemic

If you're a business trying to figure out how to stay open during the pandemic and then be okay after it is over, you are not alone. Thousands of companies throughout the world are feeling overwhelmed and threatened due to the worldwide economic shutdown. Still, there...

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Eight Signs That It’s Time to Outsource Your Marketing

Eight Signs That It’s Time to Outsource Your Marketing

When running a bustling business, many managers are determined to handle it all themselves. However, managing a marketing strategy is a multifaceted responsibility that requires teamwork, creativity, and consistency. And while most of us have the best of intentions,...

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Seven Tips for Marketing Your Business on Instagram

Seven Tips for Marketing Your Business on Instagram

Instagram has over one billion active users per month, and over 500 million people use it daily. Numbers like this are just too big to ignore, and this booming social network is just too popular to ignore. This huge platform is ingrained in our lives and is here to...

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