Blog > Marketing Strategy

Crafting a PPC Advertising Strategy for Small Businesses

Crafting a PPC Advertising Strategy for Small Businesses

  Creating a PPC (Pay-Per-Click) strategy from scratch can feel like navigating a minefield for small business owners. You understand the need to invest in advertising, but the fear of wasting money on ineffective clicks can be daunting.   We're here to demystify...

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5 Ways to Maximize Your Marketing Budget

5 Ways to Maximize Your Marketing Budget

If you're like most small business owners, you've got a hefty list of goals to achieve with very little to spend. By the time you've covered your expenses, there may not be much of a marketing budget left over. Luckily there are ways to stretch a marketing budget...

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5 Reasons Why Your Business Should be Blogging

5 Reasons Why Your Business Should be Blogging

If your business is already blogging, then you’re one step ahead of the game. However, for those of you who haven’t considered starting a blog for your business, it’s essential to keep an open mind. Some companies may not believe that blogging is relevant or helpful...

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The Power of Influencer Marketing

The Power of Influencer Marketing

Peer pressure always had a negative connotation growing up, but today it seems peer pressure might just be the perfect marketing tactic to help brands reach new fans. I'm sure you've seen your favorite celebrity post a specific product on their Instagram feed and...

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Seven Crucial Marketing Resolutions for 2022

Seven Crucial Marketing Resolutions for 2022

As we approach 2022, many consider starting new, healthy habits as our new year's resolution. Of course, you have probably started thinking about your personal resolutions, but have you thought about marketing resolutions for your business? When it comes to marketing,...

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Six Holiday Marketing Ideas for Your Small Business

Six Holiday Marketing Ideas for Your Small Business

The holiday season is a crucial time for many small businesses, and though you may not have the resources of a large business, you can still capitalize on the most joyous season of the year! If your business marketing strategies are solid, they can go a long way...

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5 Holiday Marketing Tips to Use This Season

5 Holiday Marketing Tips to Use This Season

For most businesses, the holiday season is the busiest time of year. Whether it's creating brand awareness with fresh, new holiday marketing campaigns, cleaning up your landing pages, or finding new ways to target a new demographic and everything in between, the list...

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7 Holiday Promotion and Marketing Campaign Ideas

7 Holiday Promotion and Marketing Campaign Ideas

We don’t want to scare you, but the holidays are officially here! We know, they crept up on us too! But don’t stress, we still have a little time before decking the halls and making the season bright, but the Christmas season is looming, and business owners and...

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