Creating a PPC (Pay-Per-Click) strategy from scratch can feel like navigating a minefield for small business owners. You understand the need to invest in advertising, but the fear of wasting money on ineffective clicks can be daunting. We're here to demystify...
Blog > Marketing Strategy
5 Ways to Maximize Your Marketing Budget
If you're like most small business owners, you've got a hefty list of goals to achieve with very little to spend. By the time you've covered your expenses, there may not be much of a marketing budget left over. Luckily there are ways to stretch a marketing budget...
5 Reasons Why Your Business Should be Blogging
If your business is already blogging, then you’re one step ahead of the game. However, for those of you who haven’t considered starting a blog for your business, it’s essential to keep an open mind. Some companies may not believe that blogging is relevant or helpful...
Establishing an Identity Through Successful Brand Design
It's estimated that the average American sees between 200 and 300 branding and advertising messages per day. When creating a digital marketing strategy, closely considering design helps set you apart from your competition and helps your brand stay memorable to...
The Power of Influencer Marketing
Peer pressure always had a negative connotation growing up, but today it seems peer pressure might just be the perfect marketing tactic to help brands reach new fans. I'm sure you've seen your favorite celebrity post a specific product on their Instagram feed and...
Making the Cut: What Marketers Should Know About Commercials and Video
With the big game coming up, even those of you who aren’t sports fans are wondering at least one thing: what commercials are we going to see? Every February, die-hard football fanatics and casual viewers come together over cheese dip and chicken wings to watch some of...
Seven Crucial Marketing Resolutions for 2022
As we approach 2022, many consider starting new, healthy habits as our new year's resolution. Of course, you have probably started thinking about your personal resolutions, but have you thought about marketing resolutions for your business? When it comes to marketing,...
Six Holiday Marketing Ideas for Your Small Business
The holiday season is a crucial time for many small businesses, and though you may not have the resources of a large business, you can still capitalize on the most joyous season of the year! If your business marketing strategies are solid, they can go a long way...
5 Holiday Marketing Tips to Use This Season
For most businesses, the holiday season is the busiest time of year. Whether it's creating brand awareness with fresh, new holiday marketing campaigns, cleaning up your landing pages, or finding new ways to target a new demographic and everything in between, the list...
7 Holiday Promotion and Marketing Campaign Ideas
We don’t want to scare you, but the holidays are officially here! We know, they crept up on us too! But don’t stress, we still have a little time before decking the halls and making the season bright, but the Christmas season is looming, and business owners and...