As companies prepare for the rollercoaster of holidays that mark the end of the year, it is crucial to outline some of the marketing trends that will be helpful. However, if you haven’t already integrated any of these marketing trends into your strategy, you are not...
Blog > Marketing Strategy
Breaking Through the Noise to Communicate Your Brand
You watch your favorite morning television show, listen to the radio on your morning commute, surf the web at work, and are bombarded by advertisements all day. Over a single day, a typical adult will see thousands of ads. So how can your company break from all that...
Creating a Social Media Strategy in 6 Easy Steps
A social media strategy is a detailed blueprint that answers essential questions for the marketing goals for your business. The what, when, how, and why for all the content you post on your business's social pages. Social media strategy isn't just about posting tweets...
How to Match Your Audience’s Personality
You spend a lot of time on your articles, blog posts, press releases, and social media posts. Crafting, proofreading, revising, making sure your grammar is flawless before publication. How would you feel if all that work, all those meticulous edits, meant nothing at...
Email Marketing: The Dos and Don’ts
Email marketing, while sometimes banished to the bottom of the priority list in favor of flashy social media campaigns or other marketing strategies, is far from irrelevant. The truth is, even in 2021, some have not yet mastered the art of constructing an informative...
Tips for Improving Your Products Story on Social Media
All good stories can be identified by one primary characteristic: the delivery. Even if the tale doesn't involve an epic battle, a dreamy protagonist, or even a sale on your favorite brand of shoes, a good storyteller can make it significantly more interesting by...
SAMM Properties Video Content
SAMM Properties, based out of Wilmington, NC, is a real estate development company experienced in commercial condominium real estate focusing on Class A Office and Retail Space. They are the market leader in commercial office and retail condominium space, and for...
Marketing Summer: Reaching Vacationers vs. The Locals
If you’ve never lived in a vacation town, you may not know that there’s a delicate balance in place: what business and municipalities say and do for the visitors versus the locals. The two audiences are distinct and will care about their own unique sets of questions...
Brunswick Electric Membership Corporation (BEMC)
In 2014 Brunswick Electric Membership Corporation (BEMC) celebrated 75 years of providing safe, reliable, and affordable electricity. From the original incorporation in 1939, this co-op has grown to be the second-largest electric co-op in NC and the 35th largest in...