June 7th, 2017

Coastal Surf Supplies

by Mara D’Auria

Coastal Surf Supplies is one of the leading surf and skate retail suppliers on the upper east coast. They started as a little business driving up and down the coast to make surf and skate shop deliveries; today, they’re the leader in surf distribution.

Since 1998 this company has been working diligently to create a booming business and a strong reputation. They are now the most reliable and respected distributor on the east side of the United States. This strong and respected reputation is the result of hard work, a huge selection of brands, fast shipping and excellent customer service.

The Challenge

A long-time client of Sage Island, Coastal Surf Supplies wanted to bring new energy and excitement to their site, especially as they prepare to head into their 20th year in business. As one of the largest suppliers in the country, they needed a website that could be updated quickly and easily to match the often changing trends in the world of surf and skate. They also needed a website more tailored to the needs of their clients, which meant they were due for a complete e-commerce overhaul.

The Solution

To give Coastal Surf Supplies a website as fun and exciting as their products and customers, Sage Island approached the product from every angle. Our strategies and tactics included:

A fresh and innovative design featuring fun and dynamic images.

Sage Island’s designers used lively fonts and large, eye-catching images to capture the vibe of Coastal Surf. The new layout better showcases their vast array of products through bright, bold headers and image rich footers. Not only does the new site arrangement highlight the best of what Coastal Surf offers, it encapsulates the vibe of their company and truly captures the essence of life on the east coast.

New E-commerce platform with product filtering and wholesale options.

Our programmers worked hard to create an organized layout with that made it easy to find products. In today’s busy world it was important that Coastal Surf’s new site be clean, polished and easy to navigate. As customer service is a top priority for the company, it was essential that their clients be able find and filter products easily. While most of Coastal Surf’s clients are longtime, loyal customers, for many others this page is the first interaction they have with the company. As we all know, you never get a second chance to make a first impression

Integrated social feeds.

As social media reigns supreme it was important that Coastal Surf’s customers had quick access to their fun and engaging feeds. Not only is this a way for them to stay connected with their clients, but it keeps them in the forefront in ever-changing world of surf and skate.

The Results

Coastal Surf Supplies Wholesale Surf Distributor eCommerce Site Design

As lovers of surf and skate ourselves, it was important that Sage Island give this client exactly what they wanted and needed. Their new site is polished and user-friendly, all while maintaining the natural, easy-going, and fun vibe of the surf and skate life.

With a new e-commerce platform, fresh layout, and engaging photos that give visitors a true sense of the Coastal Surf Supplies experience, the site is now ready for the summer season!

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