January 4th, 2017

Create the Perfect Theme for Your Instagram

by Kathryn Collins

Do you ever find yourself getting lost in Instagram cyber stalking and think, “Why doesn’t my page look like this?” or “How did they get so many followers?!” These are the feeds that don’t even allow you time to think twice before pressing the “follow” button. If you find yourself in an Instagram rut without any growth in followers or double taps per photo, then fear not! Believe it or not, there is an art and a strategy to developing that perfectly flowing Instagram account, and we are going to give you a few tips to kick start your cyber fame! 

Find inspiration from other feeds

Start insta-stalking (is that a word?) pages for #inspo! As you search, take note of the profiles that stick out to you. Each feed has a different style or theme, so pick a style that is most appealing to you. What kind of photos do you like to see? What kind of photos do you like to take? Pick one that you love to look at! After all, you’re the one who is represented from your page. Once you find your inspiration, it’s time to get your theme started.  

What’s the big picture?

Just like any business or mission that you are drawn to, it’s important to know your big picture goal when creating your theme. Begin to establish a purpose for your feed in what you want to share with your followers. Perhaps your purpose is to encourage your audience with moving quotes. Or maybe your goal is to promote health and fitness. Whatever your mission is, make sure that you stay consistent with that goal. 

Use the same filter throughout

This part is key! When creating a steady theme for your Instagram, the filter is the most important part. Each photo should reflect a cohesive look. For example, if you prefer grayish hues and tones like HappilyGrey, then bring down your saturation on each photo and stick with the same muted filter. Or perhaps you prefer white backgrounds with bright pops of color like MonikaHibbs? The most imperative part of this step is to continue using that filter for every photo you post. When you zoom out from one photo and look at your feed as a whole, you want it to aesthetically flow as if it were one big picture. Do not stray from the Instagram path you have chosen!

Post the same subject 

As you follow your “big picture,” commit to one or two specific subjects. What subject are you most passionate about? There are plenty to choose from, whether it’s puppies, home décor, food, or fashion. This step probably requires the most discipline because it limits the photos that you should post. These restrictions are a good thing though, because it will clarify your niche and therefore attract that particular market of followers. It’s better to be known for one clear thing than a bunch of sporadic subjects.

Think before you post 

You have chosen your favorite photo, applied your filter style, formulated that witty caption, and set spunky hashtags. So now what? THINK! Before you press “OK” and post your photo for the world to see, take a quick second to sit back and think. Does this post reflect the theme that I have ingrained into my feed? Is this a subject I’m prone to posting? Is my message clear and my look persistent with previous posts? If so, then it’s time to share with the world!

When choosing a theme for your Instagram feed, the most essential element is picking one that you love. Your followers will feel your passion in your posts, so be confident in the approach you’re taking!

It's more than a message in a bottle.

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