February 13th, 2009

Crest’s viral virtual Valentine

by Kim Lannou

With all the hype about the 3D Super Bowl ads and in honor of the upcoming Valentine’s holiday, Crest encourages you to pucker up to enjoy a fun and flirty 3D Kiss.

With hopes you saved your 3D glasses from the Super Bowl, Crest launched the Kiss Me 3D website. Upon entering this flirty website, you are encouraged to choose a partner, Olivia or Fernando. You are then prompted to select 3 kissing styles. Once you have created your own make-out session, you can sit back and enjoy the humorous 3D animation. Just as your date is finishing the last kiss, the campaign’s purpose is revealed and you discover this is a viral marketing campaign for Crest Whitening Strips, which are new and proven to last through anything … even during the steamiest of kisses!


Honestly, I thought this advertisement was addicting and quite humorous! I couldn’t help but ‘Kiss and Tell’ my findings with some friends so they may also enjoy a good laugh, which makes for a good Viral Marketing Campaign.

From personal experience, I have attempted the Crest Whitening Strips, but they are very annoying and slip off. After viewing this ad (and laughing quite a bit), I believe I will give the new strip a chance. I encourage everyone to check this out! Who needs a Valentine’s date when you can have a virtual moment with Olivia or Fernando … a moment that is “so real your computer screen will fog up?