Curating a Social Media Strategy Starts with Goals by Sage Island
February 10th, 2014

Curating a Social Media Strategy: It Starts with Goals

by Ashley Bullin

Implementing a social media strategy for a business isn’t as easy as it sounds. It’s not just about posting to Facebook anymore. Depending on client goals, the scope of social networks and overall budget, we could suggest anything from content creation and general engagement to advertising campaigns and special promotions. To give you an idea of what we may suggest, we’ve laid out some specific social media goals along with tactics our team may use to produce successful results.

Increase Fans or Followers

This is one of the most common goals we hear from clients. Our team begins by identifying your brand’s core demographic and brainstorming messaging and visuals that would appeal to this audience. We then create any necessary graphics and specific copy for a targeted advertising campaign on either Facebook or Twitter. Factors such as age, gender, location and specific interests are used to capture your brand’s niche audience. Advertising options include a Facebook “Like” campaign or Twitter Promoted Account, although the list of supported networks is growing everyday.

Another tactic our team may propose is a special promotion. Often using a third party application, we can create a contest or sweepstakes in which users would be required to like your Facebook page or follow your Twitter account in order to win a grand prize. Our team determines the best prize for your audience, brand and overall budget as well as sets up and administers the promotion.

Create a Professional Image

Our design team can create custom graphics specific to any social network. A clean polished logo accompanied by supporting cover and/or background imagery helps ensure people perceive your brand as a professional company. Elements such as custom Facebook tabs, Twitter background with contact information, and icons for products or services listed on LinkedIn can also be incorporated into your social graphics budget.

Drive Traffic to Website

One of the best ways to gain exposure to your website’s content is by utilizing advertising options such as Facebook’s Promoted Posts, Twitter’s Promoted Tweets, Pinterest’s Promoted Pins or LinkedIn’s Sponsored Updates. Assuming we have determined the right social networks for your brand to focus on, our team proposes a budget for the corresponding advertising option. Whether it’s increasing the likelihood that your current audience will see what you share, or branching out to new audiences through targeting, we can ensure more people will be exposed to your content.

Become an Industry Thought Leader

Content marketing is the best way to establish your brand as a credible expert in your field. By crafting original content about your company, product or relevant topics, our writers can build your brand’s reputation and gain the trust of your target audience simultaneously. It’s evident that people want to read interesting content, and they’re also scouring the web for any resources on companies and products before making purchasing decisions.

Hosting content on your site, primarily through blog posts, also improves your search engine rankings. Content marketing goes hand in hand with social media marketing and SEO. Promoted Posts, Promoted Tweets and Sponsored Updates also complement content creation, ensuring that the information you share is being seen by relevant users.

Engage with Current Audience

Whether you want to do the work yourself, or you want our team to manage your social media outlets, Sage Island can develop posts/tweets/pins for your company. Our team may create a content guide for you to implement, or we could share content on your behalf. We can pose thought-provoking questions, share relevant imagery and utilize trending topics and hashtags to get your audience talking about your brand.

Increase Brand Awareness

This is where it all comes together. Utilizing any and all of the above tactics will more than likely become part of our strategy to increase brand awareness for your company or product. Creating original, interesting content, promoting that content to ensure it’s being seen, implementing advertising campaigns to increase your audience or ongoing engagement with your current audience are all core components for building brand awareness.

Maybe you have a specific goal in mind for social media, or maybe you’d prefer our team help your company determine a goal. In either case, Sage Island is expanding on its social media and content creation services – and we’d love to help your company succeed online. Call or contact us to set up an appointment today.