July 26th, 2019

Designing a Brand Logo

by Katelynn Watkins

Starting your own business is an exciting, if not sometimes terrifying and tedious adventure. But unlike balancing budgets and organizing your company registrations and licenses, building your brand is more play than work!

That being said, if you don’t know where to begin, then the creative process can feel like just another item on a never-ending to-do list, which is why when new business owners set about laying the foundations for their brands, they often skip some key elements in favor of just getting the word out and attracting new customers or clients.

This might seem like the more financially sound route, and a functional website is great, but wouldn’t it be nice to have more of your identity established before you actually start doing business? In doing so, you present a solid entity with which those new clients or customers can work, not just another random company name floating around in the vast and murky sea that is the internet marketplace. One simple way to do this is to have a professional marketing agency craft a winning logo to help represent your brand and give your target audience something to associate your business with in the long run.

Why invest in a logo?

In the grand scheme of things, your company logo is its calling card. Just like the content of your website and each individual business card, your logo serves as a reminder to the rest of the world that not only do you exist, but that you’re actively engaged in finding unique solutions to the problems found in your industry. You want to choose something that represents your company name and what you do, without making it so overcomplicated or gimmicky that your customers either forget about it altogether, or have a hard time taking you seriously.

What does the design process look like?

Gathering info

Before our talented designers dive into actually creating a new logo, we ask business owners like yourself a few key questions to guide us in the right direction. Namely, we want to know what exactly it is you do and what your core values are so we can establish your brand identity.

Now comes the fun part – for everyone!

Brainstorming and preliminary designs

After we’ve gotten to know you and your brand, we conduct some industry research to see what your competitors are up to and bring together some creative concepts. These might be some industry examples, color schemes based on simple psychology, and even shapes or objects that might tie in with your business’s identity. All of this is used to help with the first round of designs, which we’ll present to you and then ask for comments and feedback from you. Let us know if we’re on track, totally off-base, or just need to do some fine-tuning on one or two of the concepts you really like.

Tweaking the designs

Depending on how many rounds we go through with you, the design process can take some time. After each round of new or edited designs, we take your feedback into account and apply it to the next wave of creative concepts. This might seem like overkill, but the idea is to make sure that we create something you’ll want to use for the life of your business. Isn’t that better than whipping up something quick and easy that you might want to chuck after only a few months of business?

Designing a logo isn’t a sprint; it’s definitely a marathon! But at the end of the race, you walk away with a winning logo that represents your business, helps define your brand, and sets you apart from the competition. Better than a medal, right?

Contact Sage Island today to get started on refining your brand identity!

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