April 15th, 2009

Downy getting down with social networking!

by Kim Lannou

With Internet usage almost overtaking TV usage and the recent rave for social networking groups such as Facebook, Twitter and MySpace, companies all over are jumping on the bandwagon and doing their part to invest in this new form of advertising. Buzz questions such as “Are you my Facebook friend?”, ”Have you tweeted recently?” and “Did you check out that blog?” are heard around the world from audiences of all demographics. Sounds like they may be speaking another language, but in fact this is the language socially accepted in response to the new age of  social media marketing.

In an effort to compete with advertising across a social platform, Downy is promoting a new way to stay connected with friends and family. Until May 31, those who enter a snapshot photo with a pledge caption are automatically entered to win the ultimate reunion trip. Downy, the fragrant fabric softener, wants you to share this pledge with the world and connect with family and friends in a whole new atmosphere. So check it out, submit your own Downy pledge and stay connected with family and friends in a whole new way.

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