October 16th, 2019

Four County Electric Membership Corporation

by Gregory Mason

Backstory

Four County Electric Membership Corporation was established in 1937 in order to bring electricity to the rural areas of Bladen, Duplin, Pender, Sampson, Columbus and Onslow counties.

Today, the cooperative operates on a not-for-profit basis with a member-elected board of directors that works together to help provide high-quality, reliable services and energy solutions for its many members and communities.

Challenge

Because the website for Four County needs to be easily accessed and navigated by so many customers, it was important for the Sage Island team to think of the overall look and feel, as well as the content and functionality, from the perspective of both our client and those who would be using it for any number of things having to do with daily electrical usage.

Solution

Organization and structure

The key to a service-related website’s success is making sure its intended audience can easily find the important pages and functions in as little time as possible. With that in mind, the team took a good look at all of the most frequently reviewed items, along with feedback from the client, and arranged the navigation and page hierarchy, not to mention calls to action on the home page, so that it would all make sense to and better serve Four County’s typical customers.

User-friendly content

In addition to a menu and pages that are easy to navigate, the content itself needed to communicate important points in a clear and concise way. Our copywriting team compiled company information and existing content from the website to tidy up and transfer to the new one, resulting in pages that are easier to understand and of overall more use to Four County’s current and potential customers.

Design

The website got a few aesthetic retouches for a generally renewed effect. Using the brand colors, our design team arranged for a cleaner page layout and subtle changes to include some white space and smoother transitions. In the end, the pages all look professional, yet inviting and open-ended.

See the results here.

It's more than a message in a bottle.

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