Sage Island Google My Business
July 1st, 2014

How Google My Business Can Help Your Business

by Steph DeLuca

There’s really only one thing you need to know about Google Search, and that is if your business is online in any form, opting out of Google Search is not a good idea.

Google recently launched a free new tool called Google My Business, and it’s making it easy for businesses to update all of their information in one place. So easy, in fact, that if you utilized Google Places for Business or Google+ Pages Dashboard in the past, you’ve automatically been upgraded to Google My Business.

Tip of the hat to you, dear Google.

In the upper right-hand corner, you’ll see that you have access to different tabs. You can review insights, keep up to date on reviews, update Google+, and manage your AdWords account. Google even ads a direct link to YouTube. How convenient!

To make sure your business’ information is current, click the “My Business” icon in the upper right-hand corner.

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You’ll be prompted to review your company’s information. See below.

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Make any edits that you see fit to your business name, address, contact information, and category. You also have an option to update your hours, and showcase your organization and specialties in your introduction. Make sure to use keywords relevant to your business.

When you’re done, click “submit” at the bottom of the page.  You can then take a look at what your business looks like on Google Search, Google Maps, and Google +.

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When you click “Google Search,” you’ll see what the public sees when they search for your company.

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If you don’t like what you see, you can go back and customize different items within your profile. It’s quick, it’s easy, and now it’s all in one place.

The only thing you need to know now? Google Search favors sites that receive more social credibility than others, so—you guessed it—opting out of Google+ is also not a good idea. Why? Content shared on Google+ is immediately indexed in search results. And content indexed in search results means an increase in website traffic potential.

All of this seem a little jargony? Not to worry. We can help you make sense of these changes. Feel free to reach out to us on Twitter (@SageIsland) or Facebook with any questions.