September 26th, 2018

5 Ways to Automatically Improve Blog Posts

by Katelynn Watkins

At first glance, writing a blog post seems simple. You pick a topic, maybe do some research, then type it up and put it out there. Right?

At the risk of outing ourselves here, those are technically the bare bones of creating and nurturing a blog. But, those steps don’t include how to help it get noticed out there in a sea of blogs, all ranging from ok content to spectacular posts.

In an internet world teeming with key words, videos, hashtags, and all sorts of SEO tips, it’s easy for your messaging to get mired down and missed by genuinely interested audiences. These five suggestions are by no means the only ways to increase your visibility, but they’re certainly steps in the right direction.

Stick to your guidelines

When you first set up your blog, WordPress or any other content management platform will have you pick a certain aesthetic style for your blog posts to follow. Unless you change it up as you continue to post, then this platform will remain consistent without much input from you. The real challenge in establishing yourself as a reliable entity will be in keeping track of other, self-imposed regulations like how often you want to publish your content and what voice you use to write it. Essentially, you’re branding yourself and your blog, and in order for a brand to be effective, it needs to be solid. Keep to your posting schedule as best as you can (maybe you start yourself with one post a month just to test it all out), and use your writing style and know-how to be unforgettable to a growing internet audience.

Declutter

Flashy extras can be great additions to break up longer paragraphs and keep your readers interested. But more often than not, bloggers forget that a little goes a long way. Rather than put a gif between each paragraph, or use bold and italic fonts for every emphasis you want to make, let your readers exercise their imaginations and use your words to lead them in the right directions. After you’ve gotten used to blogging, you’ll see that you don’t need a plethora of images trying to do what your language can, and that they can in some cases give your blog a spammy vibe that ultimately drives away your target audience. When your content has the right flow and weight to hold their attention all by itself, you know that you’re doing your job as its author.

Create a conversation

Nobody likes being lectured: not in person, and definitely not online. So while your blog posts will probably hold some element of instruction or informational content, you may find that it helps to use phrases and tones that invite other opinions, or allow for some variation on a case-by-case basis to encourage inclusivity (see what we did there?). Your opinions matter, and it’s assumed that you are some kind of authority on the subject of each post, so be sure to try and extend the same courtesy to your readers. Even if you don’t have a comments section available, or guest posting options, they’re sure to appreciate your efforts to disseminate your views without overwhelming the online community.

Bring the past to the present

The more you post, the more content you have at your disposal to build your repertoire and establish your niche as a blogger. This means that you can take older entries and use them to your advantage when you discuss related topics. One of the best tools bloggers have in order to do this without simply rehashing all of their old copy over and over again is the ability to link back to other content and conversations. Not only is this just good SEO practice, but it helps keep your content fresh and relatable, though without deviations from your typical themes.

Get social

Say what you want about character limits and other stipulations that social media puts on your content; these are fantastic tools for sharing links and driving more users to your blog! By posting shortened links with abbreviated content on social media platforms, you’re basically sending out invitations for your followers to check out the blog. Think of it as a preview for a summer blockbuster, without the “coming soon” bit. The blog post is already published, just waiting to be read, and all your friends and fans have to do to see it is click a single link. This gives you the chance to get creative with your graphics, too. Imagery and video are key to social media engagement, so use it to your blog’s advantage!

When it comes to a personal blog post, it all boils down to representing the topics that interest you in a way that will make others want to engage and hear what you have to say. And if we’ve captured your attention and conveyed our ideas in an engaging way (again, see what we did there?), then stay tuned to our blog for more helpful marketing tips!

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