October 11th, 2016

Karen Beasley Sea Turtle Rescue & Rehabilitation Center

by Mara D’Auria

Karen Beasley Sea Turtle Rescue and Rehabilitation Center is the result of a small dream paired with a grand vision. It began on Topsail Island back in 1996, when Topsail Turtle Project volunteers stood on an empty lot imagining its future. 20 years later, they’ve built a thriving hospital that cares for the turtle species in more ways than one. Through hard work, commitment, dedicated volunteers, and generous donors, this sea turtle hospital is an important rehabilitation center that nurses turtles back to health, increases awareness about their plight, and serves as a sanctuary for our beautiful sea.

THE CHALLENGE

This amazing organization was ready for a new website design in order to establish a more appealing virtual identity. Their former website had an outdated look and was difficult to navigate. They wanted to create a cleaner design that allowed users to maneuver through their information and services easily. The Sea Turtle Rescue & Rehabilitation Center makes a great impact on the community and offers many different programs for people to become involved in, which is why they wanted a new website to better engage and inform their audience. The mission of this center is powerful, and they needed to ensure their visitors could clearly see that from the new website.

THE SOLUTION

Our effort to revamp the Karen Beasley Sea Turtle Rescue & Rehabilitation Center website was supported by strong strategies that yielded solid results.

We assembled a beautiful website with a united and cohesive theme.

The new website was built in WordPress, an extremely user-friendly content management system, in complementary colors and fonts that reinforce the hospital’s brand. The homepage features a high quality video of rehabilitated turtles swimming in the facility, while the menu header at the top of the page clearly directs visitors throughout the rest of the site’s pages. The menu includes an About page relaying the history of the center, a Programs page stating it’s many helpful services, a News page with updates on the facility and the industry, as well as other very informative pages.

We incorporated high quality, real life images and videos.

Visuals are what draw people in and make them feel connected to a website and organization. Therefore, we included striking imagery throughout the new website that is high quality and very appealing. The images and videos showcase how the facility works to rescue sea turtles, as well as its involvement and impact within the community. Through these images, the viewer is better able to see just how much of a difference this center is making, as well as ways they can become involved.

We created a contact form for the website.  

There are countless ways for people to get involved at the Karen Beasley Sea Turtle Rescue & Rehabilitation Center, which is why a clear contact form is so important. This new form allows visitors to directly message the staff at the center and state why they are reaching out. A clear contact form allows establishments to stay organized and generate relationships within the community. This direct form of communication was created in hopes of building a wider volunteer and visitor base.

THE RESULTS

The new website created and launch for the Karen Beasley Sea Turtle Rescue & Rehabilitation Center is guaranteed to make you smile and increase your interest in how to become involved in their rescue movement. Check out the new website and get involved here: http://www.seaturtlehospital.org/.

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