June 11th, 2018

New and Emerging Storytelling Platforms

by Katelynn Watkins

All good stories can generally be identified by one overarching characteristic: the delivery.

Even if the tale doesn’t involve an epic battle, a tense stand-off, or even a sale on your favorite name brand shoes, a good storyteller can make it significantly more interesting by delivering it in the right tone and manner. The same can be said of your content marketing strategy!

Every type of content you create or recirculate has a prime time to be shared, a target audience, and even an optimal platform upon which it can really shine. While social media and blog posts are great standbys, the digital pages of industry storytelling are constantly changing, and it never hurts to try something new in the name of giving your story the kind of attention it deserves.

Video

While solid photos are still a must for social media posts and interaction, video has made its way onto more and more profiles and news feeds lately. We’re not talking long, drawn-out interviews and documentaries; the video posts that garner the most meaningful interaction and reach the most people tends to run between 10 and 30 seconds. Why is that?

Video content opens the door to your followers and fans so that they can catch a glimpse of “a day in the life.” Photos do that, too, but a short video captures voice and mannerisms in a way that still photography can’t, especially not in a social media post.

Instagram Stories and Highlights

Instagram has been quietly making moves to change up the platform for a while now, but the newest additions have recently gained even more traction. We’re talking about the increasingly popular Stories and story Highlights that can add a little something extra to your brand’s Instagram account.

Stories, when they first came into play, were initially added so that users could post quick, real-time updates to friends and followers, while other posts could be relegated to the customary feed. It’s meant as a way for individuals and brands to update fans on their daily adventures, lending a more personal touch to social media marketing in general.

Now, though, there is an option to extract your favorite posts – or Highlights – from a Story aside and display them on your profile after they would have expired. Highlights offer Instagram users the chance to preserve their Stories in separate categories, negating the expiration factor by archiving the posts in the app.

As the social media platforms and applications we have change, and new ones emerge, give the latest trends a try by incorporating them into your own strategy in pursuit of better returns and more connections to your followers. If you’re ready to amp up your digital marketing game, contact the experts at Sage Island!

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