February 12th, 2009

New faces online

by sage island

Are you trying to market to an older audience and aren’t sure the best way to reach them? Well the Internet might be your best option. According to a study by Pew Internet and American Life Project, increasing percentages of older American are now online and doing more once they get there. The largest increase in internet use since 2005 was seen in the 70 to 75 age group, now more than 45% of that group is online – compared to only 26% in ’05.

This huge increase means great things to marketers. With the increasing number of senior targeted websites, reaching the 65+ market is easier than ever before. These older Americans are not just sending email, they are downloading videos, shopping and researching health information.

Additionally, Generation X is age group most likely to bank, shop and buy online. This leaves teens and Generation Y as the most likely to seek entertainment online, including gaming, videos and virtual worlds.

This data only proves that the internet is not just a medium to reach young Americans, it is a valid media source for all generations.

Check out the entire report from Pew Internet and American Life Project.