Port City Apparel website design
March 22nd, 2017

Port City Apparel

by Mara D’Auria

Port City Apparel is a full service branded apparel and accessory development and production company. They work with some of the most recognized brands in the world to design, craft, and deliver top notch branded merchandise for businesses, organizations, schools, and events. Located in Wilmington, North Carolina but serving clients all over the world, they have decades of experience and a suite of solutions to prove it.

THE CHALLENGE

While Port City Apparel had an impressive list of clients, their website didn’t provide a natural and engaging way to showcase that work. They needed a way to share their portfolio and drive new business, which is conducted in person, over the phone. They came to Sage Island for help, and we were happy to take on the challenge!

THE SOLUTION

We created a clean website that serves as both calling card and marketing tool.

Port City Apparel is a company that works one-on-one with their customers, offering customized and personalized service for every project. Because of this, their website needed to show their capabilities, prove that they’re the best in the business, and allow a simple way for customers to contact them. We achieved these goals by designing a clean, clear, and easy-to-use website that explains Port City Apparel’s skills and provides a simple contact form for more information. Because the company now has a site as professional and welcoming as their team, customers instinctively know they’ll receive first class service and high quality products.

We created a merchandise page to cleanly display Port City Apparel’s many options.

Port City Apparel specializes in branded apparel and accessories, which are quite broad categories. To help organize these options in an easy-to-browse way, we created a landing page titled, simply, “Merchandise.” Here, customers can scroll and click their way through many available products, including Polos, Corporate Apparel, Outerwear, T-shirts, Accessories, Promo, and Headwear. Each section features images of the available products, providing a clear idea of what Port City Apparel offers.

We created a portfolio section and template to showcase Port City Apparel’s work.

Many customers don’t know what they want until they see it. Therefore, it was incredibly important to showcase some of Port City Apparel’s projects—it’s a way to highlight their most successful partnerships with existing customers, while showing potential customers the choices available to them. To kick off this portfolio section, we designed a template and built a case studio around the company’s work with Without Limits Apparel. The template provides space for large, engaging images that show the quality and range of products designed for the fitness and personal training company, along with plenty of room to describe the project in detail. (You may notice a familiar format with headings like “The Challenge,” “The Solution,” and “The Results.” Hey, if isn’t broken…) In addition, we used lifestyle imagery from some of their biggest clients to populate the site, illustrating yet again the quality and range of their work.

THE RESULTS

We love the new look of Port City Apparel, and we hope you do, too! Check it out and start dreaming of your next project today!

Visit Port City Apparel’s new site: http://www.portcityapparel.com

Port City Apparel custom apparel web design