Sage Hits the Slopes at the SIA Snow Show
SnowSports Industries America is a long-time client for which we provide many services: web design and development of four websites, logo development and branding, marketing strategy and copywriting, infographics, trade show signage, you name it! And we were at their 2014 show just recently in Denver, Colorado, on hand to see our work in person alongside one of the most vibrant trade events in the outdoor and action sports industries. Here are a few highlights:
Every day at 5pm, attendees were welcome to sample craft beers at the Craft at SIA section, a beautiful display of handcrafted skis and snowboards from small, independent manufacturers. The spotlight on these boutique brands was special, and we were stoked to have “crafted” the logo for this special feature.
In addition to two seminar rooms upstairs, SIA also held a full schedule of seminars in their Bluebird Social Lounge. Needless to say we sat in quite a few sessions to learn the latest developments in online marketing, ecommerce and content development. The rules for search marketing change every day and we soak it in whenever we can!
Social Media Aggregation
We worked with Larrikin Lab to embed their custom software which pulls in the #SIA14 and #SIADemo hashtags from all over the social media world. The result was a colorful and emotional ride through show week, from traveling to Denver, setup and show kickoff to post-show events and parties, and the on-snow demo, all in one infinite feed. Take a look for yourself.
For more about the show, check out the site, which is featured as one of Expo Magazine’s top trade show sites this year. We love the look, feel and ease of navigation it provides. Let us know what you think!