Sage Island Exhibits and Internet Retailer Conference IRCE
July 2nd, 2013

Sage Island: Chicago Style

by Gregory Mason

Have you ever had a Chicago-style hot dog? It’s an all-beef frankfurter on a poppy seed bun topped with yellow mustard, chopped white onions, bright green sweet pickle relish, a dill pickle spear, tomato slices or wedges, pickled sport peppers and a dash of celery salt—often called “dragged through the garden.” And there is a widely-shared opinion among many Chicagoans that just ketchup simply isn’t acceptable.

I never knew a hot dog could get so advanced! Similarly, businesses are realizing that “just ketchup” doesn’t satisfy the tastes of web savvy consumers who are dictating the new rules of eCommerce and online merchandising. Businesses looking for a competitive advantage had the chance to catch up with a few of our team members, including CEO Mike Duncan, at the Internet Retailer Conference and Exhibition (IRCE) in Chicago.

The 9th annual IRCE featured almost every mind-blowing expansion of new eCommerce technologies and strategies the web has to offer. As the world’s largest eCommerce event, IRCE connected us with professionals, industrialists, investor advisors, department heads, IT experts and many more spanning all industries. This year’s show drew more than 9,500 attendees, and the 250,000 sq. ft. exhibit hall presented more than 600 companies—representing nearly 90% of the eCommerce solutions market.

As a vendor, we had conversations with numerous business owners looking for an agency who can position them ahead of the curve. And as attendees, we had the opportunity to enjoy IRCE’s hand-chosen speakers with proven records of creating success with the latest marketing and eCommerce strategies and technologies. We attended workshops and breakouts featuring Al Gore – Director at Apple Inc, Craig Oldham – VP of Digital Engagement at The American Red Cross, as well as executives from Urban Outfitters, Adobe, Facebook, Google, Craftsman and many more.

The event energized our team, gave us new perspective on our thriving market and connected us with new companies and individuals. IRCE inspired us and reinforced our goal to stay on the forefront of this industry by implementing the smartest eCommerce tools and strategies to drive success for any kind of business. Contact Sage Island today to find out how your company can benefit from our range of services.


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