Sage Island Bike Cycles
July 18th, 2014

Sage Island Launches New Bike Cycles Website

by Gregory Mason

Sage Island is a huge advocate of athletics in our community, and we were thrilled to redesign a new website for our long-time friend and client Bike Cycles. If you’ve had any interaction with the Bike Cycles staff, you are well aware of their energy and passion for all things bikes. Bike Cycles has been part of the local cycling community in Wilmington, NC since 2006 and is the area’s one-stop outfitter. Fully stocked with new bikes, parts, tires, helmets and much more, Bike Cycles has everything we’ve needed for competitive racing or to simply rent for the day.

Check out the new site:


As the area’s leading bike shop, Bike Cycles needed us to design a website to reflect their position as the community source for bike rental, purchase, equipment and repair. In addition to featuring their services, rentals, staff, and brands, the new site integrates their social media channels, creating a hub for the area’s biking community. The website design conveys a feeling of fun and energy around biking as a lifestyle versus focusing strictly on bikes available. The site sells the freedom, ease and fun of cycling to a broad range of athletes, bikers, triathlon participants, tourists and beach vacationers.

Our team built Bike Cycles’ new website using the WordPress content management system so that Bike Cycles can easily update the site’s content. This includes adding content to their blog, where they keep the local community updated on upcoming events and store news. The site’s footer contains a steady stream of Bike Cycles’ Instagram photos, Facebook posts and tweets. One of the unique features of this site is the seamless integration of Bike Cycles’ rental interface that allows customers to secure a bike by simply selecting the days they would like to rent and ordering from the page. The Bike Cycles staff has a simple workflow that sends web bookings straight from the website to their inventory management system. The more efficient their rental and purchase system is, the more satisfied you, as customers, will be!

We love working with Bike Cycles and are proud to have delivered a smartly designed new website that will help grow their business.