September 14th, 2012

Sage Produces Snowsports Industries America’s Retailer to Consumer Marketing Guide

by Vicki Vasil

We are pleased to announce the release of Snowsports Industries America’s (SIA’s) Retailer to Consumer Marketing Guide, developed from concept to completion by the Sage Island team! SIA came to us to produce a “workbook” of sorts—in both hard copy and digital format—that its thousands of snow sports retailers could turn to for marketing instruction and ideas. From traditional ad headlines to be used in print ads or postcards to Pinterest boards and Instagram #ideas, when all is said and done the book offers about 30 different campaigns and almost 1,000 total messages, events and ideas to use across the retail season.Printed copies arrive in retailer mailboxes this week and the online versions for both desktop computers and smart devices is available now. Sage will also host a 2 webinars with snow sports shops from all 50 states walking them through several campaigns proposed in the Guide.

To find out more about this piece that retailers, their associations and partner manufacturers are raving about, view the details at snowsports.org. We’re stoked on the feedback and hope it helps yield a productive season for independent snow shops across the country!