July 14th, 2011

Schoolbags for Kids

by Kim Lannou

After numerous client meetings, calls and planning, we have officially launched Schoolbags for Kids! This is a unique site whose purpose is just as beautiful as the look and feel—for every schoolbag sold, one bag filled with school supplies will be given to a child in need. Currently the site promotes one collection of Schoolbags, the ‘Signature Collection’, however, the store will soon expand promoting various collections and patterns. With a playful design and fun pop-ups, you can navigate through the site to learn more about the mission, history and adorable characters. One of my favorite features of this warm site is the ‘create your own badge’ feature that appears after purchasing a bag. Here you can upload a photo and input personal information to create a bag ID in color of your choice to be printed and placed in the Schoolbag’s ID pouch.

Many talented people came together to make this site possible and it was a great joy and privilege working with so many backgrounds. For starters we worked with their designer by taking their beautiful creations and adjusting them slightly to be built within the ecommerce system ASPDotNetStorefront. We also worked with their fulfillment company by integrating their system and the storefront for order processing. In addition to integrating with the fulfillment company, many other platforms and systems were integrated into this one site—such as Constant Contact (opt-in located in the footer of every page) and Facebook ‘like button’ allowing users to share content with friends on Facebook.

The client is very pleased with the results and happy to announce sales are already taking place and the ‘buzzz’ is already spreading! On July 26th they will be featured on Daily Candy and we will soon begin discussions of building Phase 2 (the beekeepers club).