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February 27th, 2012

Snowlink Still Driving Traffic During a Less Snowy Season

by Kaylie Soule

With a late arrival of snow to the season, many avid snow sports participants and people within the industry had their doubts about how the season would shape up. Snowlink, a consumer initiative of SnowSports Industries America, and one of our clients, utilized a strong Internet marketing campaign to continually build their online snow sports community throughout those less-snow-than-expected months. A pay-per-click campaign (PPC) in Google and MSN, a Facebook ad campaign and search engine optimization (SEO) were our main focuses in continually building traffic to the site throughout the season.