May 9th, 2014

Social Media RoundUp

by Steph DeLuca

Sage’s social media team was browsing through various Facebook promotions utilizing fan gates the other day. The first thing my brilliant coworker said?

“They didn’t optimize their image sizes.”

And we laughed. Hard.

Our inboxes exploded this week with social media Google alerts, and we were thrilled that the messaging was coming primarily from the networks themselves. Being a social media junkie has its ups and downs: advancements in social advertising and awesome, well-executed content campaigns get us super excited. But strategies lacking original content? Strategies lacking original content that we actually want to read? Brutal.

There’s been a ton going on this past week in social media. Aside from some really awesome brand initiatives (Marc Jacobs social currency in Manhattan and Amazon’s new #AmazonCart to name a couple), here’s what’s been happening on the business side of social.


  • Privacy has been an ongoing concern – with Facebook especially – and it looks like Facebook has heard our pleas! Anonymous login is a brand new way to log in to apps without sharing any personal information, and there is a new version of Facebook login with improved privacy controls.
  • The new Audience Network application will allow brands to advertise on third-party apps using Facebook’s detailed targeting data. The network “lets advertisers use both standard banner ads and custom units with the ability to target users across different applications.”
  • The Business Manager has expanded its availability and now lets large advertisers manage all of their accounts in one place. Yay streamlining!
  • What’s on deck: Have you seen videos pop up in your feed recently? Facebook promises that it’ll be offering metrics shortly – which we’re pumped about, since there’s no point to social without quantifiable data.


  • Introducing the Website Card! Users are able to preview an image, related context and a clear call to action in their timeline before tapping.
  • And this is music to our ears: Twitter has expanded geo-targeting options to help marketers reach target audiences.
  • In semi-old news, Twitter announced the roll out of a new profile design. In case you missed it, here’s the blog announcing the Twitter redesign  with some helpful tips. For those afraid of commitment: you can test it out before they make you sign up for good on May 28.


  • Pinterest introduced Guided Search not too long ago, and it helps create more opportunities for users to discover content that is relevant to them. From the Pinterest blog: “Say you’re looking for plants to green up your apartment, guides help you get more specific—indoors, shade, succulents—so you can hone in on the ones that suit your space.”
  • Pinterest announced that it is starting to sell Promoted Pins, which can be bought with keywords.




  • Instagram keeps their business blog up-to-date with tips and brand spotlights that showcase different methods of reaching different audiences. Always a good reference point!


  • Not as much of a business revelation as social, SnapChat’s newest update includes real-time messaging and video chat. But don’t panic.  They are still deleted after they’ve been viewed.
  • On the business side, brands are including Snapchat in their marketing strategies. We’ve seen MLB, Taco Bell, and Nissan on the platform finding creative ways to engage and create community. now lets users send text and video messages to contact.

We keep up to date on all the latest social media trends so you don’t have to. Contact us if you have some questions, or are looking to expand your current portfolio!

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