June 19th, 2019

South Beach Grill

by Gregory Mason

Backstory

As one of Wrightsville Beach’s staples, South Beach Grill knows the value of staying local and giving the people what they want. The restaurant has long held a stellar reputation for coastal delicacies and Southern comfort food, melding flavors to create the perfect combinations for mouthwatering dishes beloved by both locals and tourists.

The Challenge

After Hurricane Florence in September 2018, South Beach Grill took a step back to make physical repairs to the business, as well as reassess some of its branding and promotions. By the time it was ready to reopen to the public, the restaurant had incorporated a few new features like an awning adorned with a fresh take on the company logo and updated indoor furniture. In the true spirit of embracing a fresh start, South Beach Grill needed to update its website to reflect its physical changes and better highlight its delicious recipes that keep repeat customers and newcomers flocking to its dock.

Solution

Visual layout

One of the advantages that South Beach Grill has over its competitors is the very quality of its meals. So when our team began sketching out potential changes to the layout, our graphic designers made sure to incorporate the space for photos. That way, the restaurant’s claims to fame could speak for themselves.

We also brought in new color schemes to coincide with the renovations that were done while the restaurant recuperated from the storm, and created a space to showcase the daily specials to their advantage.

Updated website copy

While some details were left as they were prior to redesigning the website, our copywriting team took a look at the existing language and reworked it to better fit the South Beach Grill brand. More emphasis was placed on the restaurant’s well-deserved reputation for excellent food and outstanding service, not to mention its ideal location for boaters to arrive by water and take in the sunset during dinner.

See the results here.

It's more than a message in a bottle.

Subscribe to our newsletter to get all the latest from the island sent right to your inbox