The Surfboard Warehouse Website Development by Sage Island
August 27th, 2013

Sage Island Revamps The Surfboard Warehouse’s Site

by Kim Lannou

We recently launched the new and improved interface for The Surfboard Warehouse. The fresh online presence allowed a modern, clean and user-friendly look for both the online store and Finatic program.

The Finatic Program is The Surfboard Warehouse’s exclusive Fin Testing Program™ that enables its members to test unlimited fins from all the top brands on a monthly basis. Our team began an extensive planning phase for the online retailer and from there, we provided recommendations and determined functional goals related to recurring billing for subscriptions. We outlined a number of back-end changes for managing the Finatic Program, including improved search capability for members, better status labeling and a visual display of customer information and fins. We also planned for an enhanced user experience, including a more user-friendly Finatic display and streamlined selection process.

Following the completion of Finatic changes, we continued a site revamp for the online store. We upgraded the version of AspDotNetStorefront (ASPDNSF) and restructured the menu and product organization to provide a wider, modern, cleaner and more user friendly site. We also rebuilt pages that only Sage Island could update previously, enabling the client to update those when needed.


The Surfboard Warehouse Website Redesign and Development by Sage Island