May 4th, 2009

T-Mobile creates buzz with sing-along

by sage island

As part of their “Life’s for Sharing” campaign, T-Mobile gathered 13,500 people in London’s Trafalgar Square, handed out microphones throughout the audience and asked them to sing in unison. The result — a video of the crowd “simultaneously” singing “Hey Jude” together — has been viewed on YouTube over 55,000 times in two days. The success of the campaign will likely grow as the viral video makes its rounds on social networks and blogs throughout the work week.

The stunt is a great example of how companies can use viral marketing to position their brands front and center in the social media world in a positive light. I’m sure the undertaking wasn’t cheap, but hopefully it will pay off as the video continues to be passed around the Web.

And because it made my Monday a little brighter, here it is: