Sage Island Design Process
June 26th, 2013

Design FOCUS: Turning Ideas Into Actions

by Stephen Eyles

Everyone knows how important it is to look good! Not only does good design give you curb appeal, but what most people may not realize is that good design helps make sense of things. Every project we work on comes from an idea that we craft into a unique voice with design-led thinking. A good design is the element that connects a business or entity to people in an emotional and memorable way.

Your design can tell your audience a lot about you. So we work to create an effective visual experience for a client’s particular audience. It all begins with understanding the client’s industry, products, services and customer. We launch a project from the beginning ensuring that the users who actually become the idea’s audience are always central to how it’s developed.

That’s how we helped Lower Cape Fear Sustainable Communities Consortium gain some FOCUS.

FOCUS is made up of regional organizations from New Hanover, Pender and Brunswick counties who share common goals related to six elements: Economy, Environment, Health, Housing, Opportunity and Transportation. This united group was selected to receive a multi-million dollar grant to found a regional growth and sustainability program for the Southeastern North Carolina area, the first of its kind here locally.

Originally known as the Lower Cape Fear Sustainable Communities Consortium, this organization tasked Sage Island with creation of a new name, logo, tagline, brand identity, business cards, presentation materials and website. Our goal for the logo was simple and professional design that also displays the unique nature of the organization. Through several design ideas, we realized we wanted to emphasize the “US” to show that this was a group effort spanning three counties. We finally came up with a design we liked, but it needed something more. Since the idea behind FOCUS was everyone coming together to have conversations about the region and how growth and sustainability should be addressed, why not show that? So we created a mark representing a chat bubble. This mark could also be pulled out and used with icons to quickly identify the six areas of focus. A simple graphic design element can play a huge role in communicating the overall concept of an organization. In the case of this initiative, it was about starting a conversation.

Carrying a cohesive look across print and web platforms, we developed a logo and complementary identifying colored icons representing the areas of focus. One of the things we love about our team is how we cultivate an optimal environment for creativity together. This is how we consistently and successfully turn any client’s idea into effective action. Contact Sage Island today if your company is interested in our design services.


FOCUS Logo Development by Sage Island




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